Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.
That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).
Opera TV is helping SVOD service Claro video expand its presence in Latin America’s growing market, helping Claro streamline its app development and deployment efforts.
Latin America is a huge smartphone market, on track to become the second largest behind Asia Pacific. In LatAm, Millennials are especially likely to purchase a mobile phone in lieu of a television set. So, it’s notable that Netflix is looking to leverage that predilection by making a deal with Latin American operator Millicom to preload its Netflix app on the service provider’s Tigo and TigoUNE customers’ Android smartphones.
Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.
The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.
Competition is eating into Netflix’s market share in Latin America, much as Amazon and Hulu have done in the United States, but the streamer maintains its edge in total subscriptions.
A report from Dataxis points out that services like America Movil’s ClaroVideo
Latin America’s adoption of over-the-top video has been rapid as consumers have seen multiple offers from incumbents and new players stretch the market.
Netflix kicked off the rush initially in 2011, deploying to 43 countries in Latin America and the Caribbean. The company has more than 5 million subscribers in Latin America and has begun to roll out more of its own original Spanish-language content.
A growing online video market in Brazil – it’s the second-largest OTT market in Latin America behind Mexico – is prompting AOL to deploy its programmatic video ad platform to the country.
AOL, which was acquired by Verizon two weeks ago, is hoping to grab a share of the $3 billion digital ad market with help from partner ROIx, Brazil’s largest first party data network.
Digital TV households will more than double in Latin America by 2020, with free-to-air (FTA) digital terrestrial television (DTT) overtaking pay satellite as the top digital platform in the region by 2016, a study says.
Nearly 95% of all TV households in Latin America will be digital by 2020, up from just 18% in 2010 and just over half today, new research forecasts.
In its Digital TV Latin America report, Digital TV Research said more than 130 new digital TV households will have been added between 2010 and 2020, bringing the total in the region to 157 million.
As Liberty Global and its chief, John Malone, look to continue building in the European market, the company reportedly has begun to consider thinning down some of its other holdings. First on the chopping block: Its assets in Latin America.
The company, in an SEC filing this week, said its weighing the sale of its Chilean Internet and wireless business, VTR, and its cable property in Puerto Rico, Liberty Cablevision to shareholders of the companies.
Growing demand for HD and VOD services in Latin America is prompting operators to scramble to deploy new offerings using new technologies on existing networks.
Telefónica will use STBs from technology company Technicolor for a mass launch of the operator's HD services campaign for satellite services in Brazil, Chile, Peru and Colombia. Technicolor will also provide support for Telefónica’s cable operation in Peru.