Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.
PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Japan’s media market to $170 billion by 2020, from its current $154 billion.
German, Austrian and Swiss sports fans are getting a new over-the-top service from U.K.-based Perform Group that will deliver content ranging from NBA and NFL games to tennis, handball, ice-hockey and darts, with games from Bundesliga – which it just bought online rights for – likely serving as the lynchpin for the service.
Over-the-top TV and video revenues will more than triple by 2021 for 17 countries in the Asia Pacific region, a new study says, reaching more than $18.4 billion, up from $5.7 billion in 2015, with China becoming the market leader in the region.
We all know King Kong wins when he takes on Godzilla, or, pretty much any other opponent, right? SVOD – and Netflix in particular – looks to be the new big gorilla.
While it’s no surprise that spending on buying and renting content on DVDs has been going down since Netflix helped kick-start the streaming video-on-demand revolution, but the rate at which spending has declined in the United States – and in other markets where Netflix or other SVOD services are available, is stunning.
On the eve of Netflix’s Sept. 2 launch in Japan, rival Amazon Prime Instant Video has announced it, too, will roll out its streaming media service in the country in the fall.
Amazon becomes the third major U.S.-based streamer to enter the Japanese market, following Netflix and Hulu, the Disney, Comcast, 21st Century Fox property that launched there in 2011 but later sold its Japanese business to Nippon TV in 2014.
Netflix – which is scheduled to launch its service in Japan Sept. 2 – is weighing a content partnership with telecommunications, Internet and entertainment company SoftBank Group.
Netflix is planning to launch in Japan Sept. 2, according to a published report. That news, its future deployment in China and a “buy” rating from Guggenheim with a $160 price target combined to drive Netflix to a post-stock-split high of more than $121 in mid-day Tuesday trading.
VentureBeat said Netflix has confirmed that it will make Japan its first Asian market and partner with Yoshimoto Kogyo to produce content for local audiences on top its established programming.