Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.
Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin Roye, Humsafar and Udaari.
Brunei telco DST is partnering with iflix to offer its subscribers a year’s worth of unlimited access to the streaming video service for $48.
The deal gives DST customers access to content on up to five devices, including phones, tablets, laptops, desktops, TVs and other connected devices. , and also allows them to download content to their mobile device to watch offline.
Netflix rival iflix, which to date has been working to build its toehold in APAC markets including, Indonesia, Malaysia, the Philippines and Thailand, today said it had added three executives to its roster with an eye toward additional international expansion outside of Southeast Asia.
The battle for subscribers to online video services in Southeast Asia picked up some steam this week with a multi-year content deal between startup Netflix wannabe iflix and NBCUniversal International Distribution.
The agreement delivers hundreds of hours of television programming from NBCU’s portfolio, including nearly two-dozen first-run TV shows and popular catalog titles. Among the titles are
Netflix competitor iflix is continuing to make deals in Southeast Asia, this time with Indonesian mobile phone service provider Indosat Ooredoo, to deliver unlimited access to TV shows and movies to Indosat Ooredoo customers.
The deal will give select Ooredoo premium mobile and fiber broadband customers service bundled with their existing subscriptions. Iflix is available to consume on multiple devices, including TV, phone, laptop, desktop or tablet.