Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its live content to go along with ABC and Fox.
Missing still is NBCUniversal, which, interestingly, is one of Hulu’s owners.
Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.
Hulu is dipping its toe into the growing tide of binge watchers, announcing that it will allow users to binge view Shut Eye, it’s original series that rolls out Dec. 7.
The SVOD service, jointly owned by Fox, Comcast, Disney and Time Warner, isn’t ready to fully jump into the water, holding the line at the 10-episode series that based on the rather bizarre topic of Los Angeles psychics and their connection to organized crime syndicates.
Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
Hulu’s decision to cut its free, ad-supported streaming service is expected to sharply reduce the number of users of the service, dropping its base by nearly half, according to new research that also says Amazon’s Prime Instant Video service is booming.
Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.
SVOD revenues from service like Netflix and Amazon are expected to more than double to more than $34.6 billion by 2021, from $14.6 billion this year, as viewers increase their migration away from traditional liner TV.
The subscription video on-demand (SVOD) industry in the United States is continuing to see strong growth, according to a pair of new reports.
Parks Associates, in the latest iteration of its OTT Video Market Tracker said the industry added 12% more customers since 3Q2014.
It wasn’t long ago (January of 2015, actually) that Sling TV was cautiously edging out onto the national stage, demurely insisting it wasn’t advocating cord cutting, just offering an alternative that might attract cord nevers and others disgruntled with the pay-TV economy. In other words, Millennials.
Hulu’s free streaming service, which it launched in 2007, soon will be just a memory; the service instead is going to concentrate on growing its subscription service that now has roughly 12 million subscribers.
But for you (few) users who are still using “free” Hulu, you won’t be left high and dry.
Time Warner has long been rumored to be interested in a share of Hulu and today the company announced it had agreed to pay $583 million for a 10% piece of the streaming service. The streamer is rumored to be losing hundreds of millions of dollars annually.