Hispanics

GET UPDATES

 
SVOD service aimed at US Hispanics launches; can it succeed?
SVOD, Millennials
SVOD service aimed at US Hispanics launches; can it succeed?
Sep 14 2016 7:00 AM

The booming Hispanic market segment in the United States is an enticing one with which numerous broadcasters have had middling success connecting to. Now, Univision, one of the Top 5 broadcasting networks in the U.S., is planning to partner with Lionsgate on a premium subscription video on-demand service (SVOD) they hope will gain the traction needed to help it dominate the market.

Cox adds new pay-TV programming targeting Hispanics
Operators, Pay TV, Content Deals
Cox adds new pay-TV programming targeting Hispanics
Aug 09 2016 7:15 AM

With Hispanic consumers gaining increasing attention from brands in the U.S., pay-TV operators have begun to scramble to get more content for their services. Atlanta-based Cox Communications is no exception, today announcing it had signed a deal to add Pasiones, a Spanish-language network that features telenovelas and drama series, and WAPA America, the cable network arm of the top broadcast network in Puerto Rico. Both networks are available on Cox’s Latino Pak video service.

Ad Technology
Brands need to focus more on programmatic for Hispanic viewers
Aug 08 2016 7:00 AM

Programmatic ad tech is booming in most of the digital media world, helping brands expand their reach economically by automating the buying and selling o ads, and with less waste as it can help them focus their spending. But, programmatic adoption has lagged among Hispanic media.

Cox hopes ‘Glosi’ SVOD service can draw valuable Hispanic OTT audience
Operators, SVOD
Cox hopes ‘Glosi’ SVOD service can draw valuable Hispanic OTT audience
Aug 02 2016 3:15 PM

The race to capture the hearts and minds (not to mention pocketbooks) of Hispanics in the U.S. will soon be adding another streaming video entity: Glosi.

The soon-to-launch service from Cox Communications (it’s set to debut later this month) will be subscription based and ad free, according to the Atlanta-based pay-TV operator.

LatAM, Content Deals
Discovery Networks Latin America, Batanga Media sign content deal
Jun 08 2016 10:00 AM

Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.

The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.

Dish launches addressable advertising specific to Spanish-language networks
Ad Technology, Pay TV
Dish launches addressable advertising specific to Spanish-language networks
May 17 2016 6:15 AM

Advertisers will be able to target their ads on eight Latino networks to specific households using anonymized secondary demographic data on Dish Network and Sling TV.