The booming Hispanic market segment in the United States is an enticing one with which numerous broadcasters have had middling success connecting to. Now, Univision, one of the Top 5 broadcasting networks in the U.S., is planning to partner with Lionsgate on a premium subscription video on-demand service (SVOD) they hope will gain the traction needed to help it dominate the market.
With Hispanic consumers gaining increasing attention from brands in the U.S., pay-TV operators have begun to scramble to get more content for their services. Atlanta-based Cox Communications is no exception, today announcing it had signed a deal to add Pasiones, a Spanish-language network that features telenovelas and drama series, and WAPA America, the cable network arm of the top broadcast network in Puerto Rico. Both networks are available on Cox’s Latino Pak video service.
Programmatic ad tech is booming in most of the digital media world, helping brands expand their reach economically by automating the buying and selling o ads, and with less waste as it can help them focus their spending. But, programmatic adoption has lagged among Hispanic media.
The race to capture the hearts and minds (not to mention pocketbooks) of Hispanics in the U.S. will soon be adding another streaming video entity: Glosi.
The soon-to-launch service from Cox Communications (it’s set to debut later this month) will be subscription based and ad free, according to the Atlanta-based pay-TV operator.
Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.
The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.
Advertisers will be able to target their ads on eight Latino networks to specific households using anonymized secondary demographic data on Dish Network and Sling TV.