The number of devices connected to the Internet and capable of delivering apps to TV screens is expected to grow 59% by 2019, totaling more than 238 million devices. Connected TVs are forecast to drive 45 percent of the growth over the coming four years, while less expensive, content-heavy streaming media players are projected to drive 35 percent growth.
Connected TV growth in the United States is expected to track at a nearly 2.7% compound annual growth rate (CAGR) through 2020, slower than the growth rate for almost every other streaming media player available, indicating that households will have multiple devices available for watching online video.
In a new report, eMarketer forecast that connected TV users will top 181.8 million users in the U.S., increasing to 202.1 million by 2020.
A pair of studies forecast a surge in sales for 4K UHD TVs this holiday season as consumers will have more brands, options and screen sizes from which to choose, and as prices continue to fall.
4K UHD television sales are set to grow by 40% Y/Y in the U.S., according to the Consumer Technology Assoc., and account for more than half (56%) of all TV sales during Q4.
Hulu’s decision to cut its free, ad-supported streaming service is expected to sharply reduce the number of users of the service, dropping its base by nearly half, according to new research that also says Amazon’s Prime Instant Video service is booming.
There may be a paucity of 4K content available to stream at the moment -- with big question marks about how much is in the pipeline and how much consumer demand there really is – but rumors abound that Google will announce a new Chromecast 4K device at its Oct. 4 event.
Consumers are watching more OTT content and that’s driving a surge in the digital media adapter (DMA) market.
Ownership of streaming media players continues to grow in the United States, with more than 36% of all broadband households owning at least one of the devices, new research says, up 9% from a year ago. And, according to a Parks Associates’ report, the top dog in the market is Roku.
Chromecast just joined the ever-expanding lineup of supported devices or Sony’s cloud TV play, PlayStation Vue, joining Amazon Fire TV and Fire TV Stick, Sony’s own PS4 and PS3, iPhone and iPad.
Users have been waiting fro Chromecast since Sony announced it would be joining the family back in mid-November. Support for Chromecast is initially being offered via compatible iOS devices.
Apple TV, Amazon Fire TV and Roku streaming devices all support voice search.
Google’s Chromecast dongle sports a $35 price tag.
Game. Set. Match.
Consumers are – at the moment anyway – opting for price over product features, snapping up Chromecast dongles almost twice as often as Apple TV, the second-most popular streaming device.
The global market for streaming video devices is forecast to increase to 86 million devices by 2019, a jump of 187% from 30 million in 2013.
Parks Associates said 37% of cord cutters use game consoles to stream video and other content, followed 34% who use devices like Roku, Chromecst, Apple TV and Amazon Fire TV.
The researcher said 13% of U.S. broadband households purchased a streaming media device in 2014, boosting adoption to nearly 30%.
It’s been a busy six weeks for streaming device manufacturers, with new releases from Google, Apple and Amazon. Last, but not least, of the streaming device updates before the holiday season kicks off is Roku’s new Roku 4.
The new box includes the ability to deliver 4K Ultra HD (UHD) and HD TV content and features a quad-Core processor, up to 60 fps 4K streaming, HDCP 2.2 and Optical Audio Out.
Amazon, which has been busily signing content deals and rolling out its own original programming for its Prime Instant Video service (see below), this week said it would stop selling competitors’ boxes that aren't compatible with Amazon's video service.