Streaming media companies Netflix and YouTube claimed two of the top three spots in this year’s YouGov Brand Index, with Amazon – which is a streaming service in its own right – scoring the top spot for brand perception.
YouGov’s brand buzz index among American consumers for 2014 ranked Amazon No. 1, YouTube No. 2 and Netflix, which was ranked 12th a year ago, at No. 3.
Over-the-top movie services in Latin America have rolled out in fits and starts, and, they’ve met with mixed success.
When Totalmovie – backed by Gruppo Salinas – was launched in 2011, it was ballyhooed as LatAm’s first legal premium streaming service and seen as a potential Netflix killer.
No company knows digital advertising like Google.
TV upfronts will bring in $20 billion this year, six to nine times more than online video spending for the whole year.
People were too busy watching football and commercials to surf the Web on Sunday. Cord cutting is real (really now?). The young are watching less and less TV (but more and more online). All that and more in your weekly rewind.
Amazon Prime Instant -- the free streaming video service offered in conjunction with Amazon Prime shipping -- is making headlines this morning after it announced a major deal with media giant Viacom.