The NFL’s Thursday Night Football broadcasting rights remain up for grabs with CBS possibly sharing the regular-season games with another broadcast network, according to published reports.
CBS has, for the past two year, shared the games with cablenet NFL Network, but the latest proposal from the league has raised the possibility that another broadcaster – or two – could join the party.
NBC and Fox are the most likely to participate.
Listening to NFL execs after last October’s regular-season experiment, in which it partnered with Yahoo for a first-ever live Internet broadcast of a regular season game, there was little doubt the league wanted to move forward.
The big questions were: With whom? When? And to what extent?
The answers: Google or Apple, next season and limited.
Google, Apple, Yahoo and Amazon are among the digital partners the NFL has sent RFPs to as it puts the rights to Thursday Night Football back on the auction block, according to a published report.
Sports Business Daily is reporting that the league is looking to craft a one-year deal with a league option for a second year, leaving room for a quick change as the marketplace evolves.
Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).
The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.
Streaming media companies Netflix and YouTube claimed two of the top three spots in this year’s YouGov Brand Index, with Amazon – which is a streaming service in its own right – scoring the top spot for brand perception.
YouGov’s brand buzz index among American consumers for 2014 ranked Amazon No. 1, YouTube No. 2 and Netflix, which was ranked 12th a year ago, at No. 3.
Over-the-top movie services in Latin America have rolled out in fits and starts, and, they’ve met with mixed success.
When Totalmovie – backed by Gruppo Salinas – was launched in 2011, it was ballyhooed as LatAm’s first legal premium streaming service and seen as a potential Netflix killer.
No company knows digital advertising like Google.
TV upfronts will bring in $20 billion this year, six to nine times more than online video spending for the whole year.
People were too busy watching football and commercials to surf the Web on Sunday. Cord cutting is real (really now?). The young are watching less and less TV (but more and more online). All that and more in your weekly rewind.