global video index
Consumers in APAC watched 11% more video on mobile devices than those in North America, according to Ooyala’s Q1 2017 Global Video Index, a variance that shows that there’s little homogeneity in how content is consumed globally and underlines the need for solutions that don’t follow a one-size fits all strategy.
Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices.
Ooyala’s Q2 2016 Global Video Index, released today, shows that mobile – for the first time ever – made up 51% of all video views; that’s up 204% from just two years ago.
Mobile and tablet video use soared in the fourth quarter with more than one-third of all video views on mobile phones and tablets, Ooyala’s Q4 2014 Global Video Index reports today (download it here).
Fully 34% of all video plays in Q4 were on tablets and smart phones – more than 2X growth from a year ago – and the trend is accelerating. December’s tablet and smartphone views grew to 38% of all video plays.
We like movies at Ooyala. In fact, all of our meeting rooms carry names associated with an array of well-know (and some not-so-well-known) titles. With that in mind, a little pearl of wisdom from one of my favorite movie characters, Gordon Gekko (Wall Street, 1987): “The most valuable commodity I know of is information.”
Well said, Gordo.