The way we watch sports today has changed. Not only do more and more fans catch sports online (95% of total TV sports program viewing occurred on a live basis in Q4 2015, according to a Nielsen report), but they also expect to watch and share highlights right away. Users no longer wait for end of the day broadcasts of replays.
Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.
The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.
Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.
The world’s most popular European football club, Real Madrid, is setting course on a content distribution strategy that may help provide a roadmap for other sports looking to turn social media into more than an exchange of pithy comments.
The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.
Following on from Ooyala’s appearance at F8, the Facebook developer conference in April, we are pleased to announce the immediate availability of Ooyala Live v1.4 that fully enables customers to publish video instantly to a Facebook page, event, or group that they own, manage, or are a member of, using Facebook’s Live Graph API.