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Germany’s Bundesliga scores $5.26B rights deal, 85% more than previous pact
EMEA, Sports, Content Deals
Germany’s Bundesliga scores $5.26B rights deal, 85% more than previous pact
Jun 09 2016 9:00 AM

Rights to live sporting events continue to inflate the price tag for content. The latest deal ­– for Germany’s Bundesliga soccer league – netted $5.26 billion for rights that include multiple platforms.

Bundesliga made sure no broadcaster got a monopoly on live rights for the next four seasons, divvying them up between Sky Deutschland, Discovery’s Eurosport , German public broadcasters ZDF and ARD, and online streaming platform Perform.