Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Only Disney and NBCUniversal are spending more on creating original content than Netflix and Amazon, a new report says, with the two streaming platforms’ spending exceeding stalwarts like CBS, HBO and Turner.
No, the world hasn’t ended, but hell apparently, has frozen over. ESPN is going over the top, direct to consumers, something the pundits said would never happen.
While Apple fiddles with its long-delayed (dead?) Internet TV service and Sling TV and Sony PlayStation Vue strive to craft packages of network content that will appeal to a broad array of America’s increasingly Internet-only households, Hulu – which is owned by Disney, Fox and Comcast – which already offers an SVOD service – looks ready to jump feet-first into the virtual MVPD fire with live streaming content from at least two of its owners.
Adoption of Sony’s PlayStation Vue Cloud TV service at $50 a month apparently has been under whelming enough that it’s prompted Sony to drop the price 20% to $40 – and add more content.
On its PlayStation Vue blog, the company today announced “a big boost in live sports, family, and primetime TV programming. Added to the platform’s line up were a batch of Disney and ESPN Media Networks including ESPN, ESPN2, ABC, Disney Channel, and more.
More viewers are switching to content not supported by advertising, creating more problems for traditional content companies as well as for the segment of the entertainment industry – specifically broadcasters – that rely heavily on ad revenues.
Cablevision is betting its new addressable advertising product– the Total Audience Application -- that it announced two weeks ago would be a hit with advertisers and it is… at least for one very big name.
Disney CEO Bob Iger, during the company’s earnings call yesterday, told analysts Disney had no immediate plans to take ESPN over the top, a la HBO or CBS, but instead inferred that option isn’t completely off the table.
Referencing Dish Network’s OTT offering, Sling TV, which carries ESPN and ESPN2, Iger said Sling TV is “designed to attract consumers or households that are either cord-nevers or cord-laters.”
As has been expected, Charter Communications (Nasdaq:CHTR) today reached a carriage deal with Disney’s (NYSE:DIS) ESPN for the SEC Network, making it – essentially – a clean sweep for the fledgling sports broadcaster. Only Verizon (NYSE:VZ) with a very small footprint in SEC country remains unsigned among major pay-TV operators.
Dish Network and Disney today announced a deal to give Dish subscribers online access to live linear channels and on-demand content from WATCH ABC, WATCH ABC Family, WATCH Disney Channel, WATCH Disney XD and WatchESPN.