DirecTV Now

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AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Mobile, Cloud TV, Virtual MVPD
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Jan 05 2017 5:30 AM

Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.

AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.

DirecTV Now is back in the NFL game… sort of
Cloud TV, Virtual MVPD, Live sports
DirecTV Now is back in the NFL game… sort of
Dec 14 2016 12:45 PM

DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.

AT&T’s DirecTV Now: Legacy pay-TV offering in sheep’s (streaming) clothing
Cloud TV, Operators, Mobile
AT&T’s DirecTV Now: Legacy pay-TV offering in sheep’s (streaming) clothing
Nov 28 2016 2:30 PM

AT&T today detailed its new DirecTV Now streaming offer, targeting the growing number of cord cutters and cord nevers in the United States who are looking for alternatives to the traditional pay-TV landscape.

The service will launch Wednesday and promises “on-demand and live programming from many networks” in addition to premium add-ons and some significant gaps (notably CBS and Showtime).

Sling CEO Lynch: We’re not competing with DirecTV Now, big pay-TV
OTT, Cloud TV, Pay TV
Sling TV CEO Lynch: We’re not competing with DirecTV Now, big pay-TV
Oct 26 2016 2:45 PM

Sling TV CEO Roger Lynch isn’t one for convention. He is, after all, the boss of one of the more disruptive OTT services on the market… it’s even disrupted the pay-TV business of its parent, Dish Network, reportedly adding subscribers each quarter as Dish – and the rest of the pay-TV industry loses them.

AT&T’s 100-channel OTT bundle to cost just $35/mo.
Cloud TV, Virtual MVPD
AT&T’s 100-channel OTT bundle to cost just $35/mo.
Oct 25 2016 3:00 PM

Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.

He wasn’t kidding.

AT&T: DirecTV Now OTT product will cannibalize traditional pay-TV business
Virtual MVPD, Cloud TV, Mobile
AT&T: DirecTV Now OTT play will cannibalize traditional pay-TV business
Sep 21 2016 1:15 PM

DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.

The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.