digital video strategy
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.
The global programmatic display advertising market was valued at $7.6 billion in 2014.
A heads up to start ups, entrepreneurs and good ideas looking for funding: Comcast is making sure it doesn’t have all its eggs in one basket and says its investing $4 billion in a new strategic company being formed by its outgoing CFO, Michael Angelakis.
Angelakis will serve as the CEO of the new entity tasked with finding areas of growth and diversification for Comcast with a focus on investing in and operating growth-oriented companies, both domestically and internationally.