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Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM

This article originally appeared in The Drum.

Ooyala News
Automation brings video production nirvana
Jul 19 2017 11:45 AM
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
 
online video play button
Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017 2:00 PM
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.
 
Advances in digital video consumption, data usage and monetization were among the key insights that emerged from the event:
 
Online Video
State of the media industry: data-driven video for the win
May 23 2017 3:30 PM
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age. 
APAC, Mergers & Acquisitions
Telstra’s buy of Pacnet Business Solutions enables deeper reach into China
May 11 2015 7:15 AM

Australian telecom company Telstra says its network integration with Pacnet Business Solutions China is delivering more direct and low latency network connectivity in China for multinational customers.

PBS was the first foreign company licensed to provide IPVPN services and network services in China, with its footprint extending to 23 provinces across the mainland including Tianjin, Chongqing, Shenzhen, Beijing and Shanghai.

Mobile, Online Video
Tablet sales forecast at nearly 25% CAGR through 2015; PCs? Eh, going down
Jul 07 2014 9:00 AM

The reports of the death of tablet sales appear to be a bit premature, according to a new report that says the popular devices are likely to see sales grow 24% in 2014 and another 25% in 2015.

Big Data, Leadership
Data is Our Weapon
May 09 2013 9:00 AM

An Open Letter to Digital Video Publishers and Advertisers Everywhere 

 

To: David Cohen/Universal McCann, Adam Shlachter and John McCarus/Digitas, Amanda Richman/Starcom, Walt Cheruk/Carat, Rob Norman/GroupM, John Nitti/Zenith, Ben Winkler/OMD 

Pay TV
Nielsen: 1.5 Million Cut the Cord in 2011 Q4
May 14 2012 9:00 AM

There is a healthy amount of debate surrounding cord-cutting in the entertainment and media industries. Reports from a variety of sources proclaim in alarmist, hedged and repudiating manners the extent of this phenomenon.

Big Data, Mobile
You Do That Where? Top Tablet Places Revealed
May 10 2012 9:00 AM

Let's be honest. Even if you convinced yourself that your new iPad was a business expense, it's used largely at home.

Online Video Advertising
Online Video Ad Completion Rates - INFOGRAPHIC
May 09 2012 9:00 AM

AdWeek has a great infographic that visualizes how people are watching online video. Viewers are consuming Internet TV at home, while waiting in line, during their commutes and everywhere in between.

It's no surprise that advertisers are targeting this $3 billion industry. With astounding completion rates, it's a medium that grabs eyeballs. A few highlights below:

Online Video Advertising
36% of Consumers Trust Online Video Ads
Apr 23 2012 9:00 AM

When it comes to advertising, it's not just the message that matters. The medium does too.