Call it The Little Service that Couldn’t; shomi, the subscription video on demand service floated jointly by Canadian cablecos Shaw Communications and Rogers Communications will be shutting down operation by the end of November.
Netflix has wrapped up a deal with CBS Studios International giving it exclusive global rights outside the U.S. and Canada to the latest iteration of the Star Trek franchise that CBS plans to roll out in January.
O! Canada is ticked at Netflix for blocking access to U.S. content
Not only has Canada been shut out of this year’s Stanley Cup Playoffs – there’s not a single team playing from the Great White North – but Netflix has added insult to injury, cracking down on Canadians using VPNs to access the streamer’s richer U.S. catalog of content.
When Canadian operator Bell Canada launched its streaming video-on-demand service CraveTV a year ago, it was intended as a line of defense against U.S.-based SVOD behemoth Netflix, which has been terrorizing Canadian pay-TV providers since it deployed in the Great White North in 2010. This week the telco announced it was making Netflix available on its set-top boxes, an abrupt about-face from its efforts to attenuate the “Netflix Effect.”
Canadian operator Bell Media is stepping outside its footprint with its seven-month-old subscription video-on-demand service, CraveTV, saying the service will be available over the top direct to consumers in the Great White North starting in January.
Bell Media’s CraveTV is having a busy year signing up partners to offer the $4/month streaming service, which it rolled out in December and describes as a service “designed to complement the traditional television ecosystem.” The Canadian telco this week announced it signed four more operators to carry the SVoD play.
Recent research from NPD Group has suggested that SVoD customers use more TV services than non-subscribers; a theory that says subscription services could actually help, rather than hurt pay-TV operators.