Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Edge – ready to join Gen X and Baby Boomers in tying themselves to arcane and expensive contracts that deliver bloated tiers of content that they have little interest in watching, let alone paying for?
A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.
A new report says that more than four-in-10 pay-TV subscribers say they’ll either cut the cord or shave their pay-TV bill by reducing services in the next year, a number that would be downright apocalyptic for the industry.
An interesting report out this week from J.D. Power on the satisfaction level among users of streaming studies. The report shows that cord stackers, people who complement their cable subscriptions with streaming services like Netflix, show the highest level of satisfaction, scoring 826 on a 1,000-point scale.
The lowest level of satisfaction? 802 among cord cutters. Cord nevers score streaming services at 807 and cord shavers at 822.
In this week's Videomind podcast, Hack and Flack sling the hash on the most recent spate of cable company earnings that came with surprise subscriber increases, executive moves at AT&T and Dish, continued M&A rumors swirling around Apple, Netflix, Time Warner and Hulu, and the NFL courting streaming partners for Thursday Night Football. It's the most scintillating discussion you'll hear all week; you'll want to listen again and again.
After nine years of pay-TV subscriber losses, Time Warner Cable today said it had added 32,000 pay-TV subs, a preview of what CEO Rob Marcus called a “stellar” 2015.
The operator also added one million broadband subscribers and more than one million voice customers over the past 12 months.
The news came in advance of the company’s scheduled Jan. 28 Q4 earnings release.
Hack and Flack are back, with a new review of the week's top TV and media headlines. In play this week: YouTube Red courting Hollywood studios for exclusive content, Dish Networks attacks New Charter in FCC hearing, new OTT services from NBCUniversal and Discovery, the latest research on Pay TV subscriber loss and cord shaving, and more.
In this week's Videomind podcast, Hack and Flack delve into new research on cord-nevers, streaming device adoption and its impact on Pay-TV subscriber loss, the new Roku 4, and OTT services for kids. Hear about whether content owners or service providers will be kings, and find out whether Paddington or My Little Pony gets more play time at Jim's house.
On the heels of a report downplaying recent subscriber losses by pay-TV providers as being caused by “merger distraction,” comes another report – this one from Forrester Research – warning that a more significant problem comes in the form of the nearly one-in-five Americans that are cord-nevers.
It was only a few years ago that we – as an industry – had as our goal the delivery of online video to the living room. Well, been there, done that, a new study says.
More than half (54%) of all U.S. TV households with kids under age 18 now watch OTT on a TV set; the overall national average is a respectable 40%.
Re/code’s Peter Kafka raises some good questions about Sling TV’s target audience, focusing on a trio of TV ads Sling’s parent, Dish Network, is just rolling out. Are they targeting Millennials, cord cutters or (Gasp!) dissatisfied pay-TV subscribers in general?
No one has ever accused Cablevision CEO Jim Dolan of being shy, and he’s never hesitated to drop big numbers when talking about the industry and his vision of what’s ahead.
Dolan stayed true to form at an investor conference Tuesday, telling the audience that he expects a 20%-25% decline in the number of customers who pay for big bundles of content. He also warned niche content providers that they'll bear the brunt of the economic fallout.