Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.
Rovi, which primarily provides digital entertainment guides, will pay $10.70 per share, a 13.6% premium on TiVo’s price Thursday.
AOL is getting more focused on discovery and recommendation, entering a strategic partnership with content recommendation firm Taboola; the deal includes AOL’s taking an equity stake in the company.
AOL will integrate Taboola's discovery platform across all of its premium brands in the United States, Canada and United Kingdom, including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail and MapQuest.
Accenture is partnering with Ooyala to deliver a more advanced video offering to broadcast, cable TV, digital media, and telecommunications service providers.
Accenture says it will integrate Ooyala Pulse, the company’s advertising server and advertising management technology, Ooyala IQ, an award-winning analytics tool, and Ooyala Discovery, a technology that provides content recommendation capabilities, into its Accenture Video Solution.
Think search, discovery and recommendation is going to be a hot topic in the coming months as more content moves online? Better believe it.
AOL sure does.
The video portal, which has refocused its own efforts in the online video space with several recent content announcements, today rolled out an oldie, but a goody, with a major overhaul.
Know your market
Online video is ubiquitous, a part of all of our lives. It’s changing how we view and gather information, make decisions on purchases, consume entertainment and communicate messages – for everything from brands to political candidates.
There’s a lot of science involved in content discovery; there’s a little bit of art, too.
Ooyala announced a partnership with semantic search and discovery expert Jinni that combines both, giving service providers and content owners an expanded set of tools with which to monetize video assets.
How viewers discover content online ranks right up there with how they get it delivered.
For content publishers, making both pieces easy will guarantee their content will be seen by more viewers and, we all know that eyeballs help drive monetization.