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ComScore delivers first cross-platform video ratings to clients
Analytics
ComScore delivers first cross-platform video ratings to clients
Apr 19 2016 7:45 PM

ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.

The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.

On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Big Data, Analytics, Pay TV
On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Apr 04 2016 8:45 AM

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

Online Video
Facebook Lost 5 Million Video Viewers in August
Sep 19 2012 9:00 AM

ComScore's latest video rankings are out, and Facebook video views are down. In July, we wrote about Facebook's rise to the No. 2 video site. But new data shows the social network wasn't able to hold on to this spot, dropping down to No. 5 after losing about 5 million viewers.

Online Video, Social TV
Facebook Now Number Two Video Site
Aug 28 2012 9:00 AM

Look out! Even though Facebook's stock is tanking, the company's video plays have been on the rise.

Online Video Advertising
In a New Record, More than 10 Billion Video Ads Served in May
Jun 21 2012 9:00 AM

Another month, another video ranking report from comScore.

Mobile, Connected TVs & Devices
1 in 4 Tablet Viewers Pay to Watch Online TV Content
Jun 19 2012 9:00 AM

Ooyala has long seen evidence that suggests viewers love watching video on their tablets. We arrived at this conclusion after analyzing billions of daily analytics events and the anonymized viewing habits of nearly 200 million unique monthly users around the world.

Online Video Advertising
More Americans Watching Online Video Ads Than Ever
Apr 24 2012 9:00 AM

Marketers and advertisers, take note: Americans are watching more online video ads than ever before.

Analytics, Online Video
ComScore: Long Form Online Content on the Rise
Feb 21 2012 8:00 AM

As online video matures beyond viral hits such as Keyboard Cat, people are watching more broadcast-quality content on the Internet. Recently released comScore numbers confirm that long-form video content is on the rise.

Analytics, Online Video
comScore’s December 2011 Data: Yep, Viewers Are Watching More Online Video
Jan 23 2012 8:00 AM

If there's a sign people are tuning into more online video, consider this: The average viewer watched