ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.
The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.
The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.
ComScore's latest video rankings are out, and Facebook video views are down. In July, we wrote about Facebook's rise to the No. 2 video site. But new data shows the social network wasn't able to hold on to this spot, dropping down to No. 5 after losing about 5 million viewers.
Another month, another video ranking report from comScore.
Ooyala has long seen evidence that suggests viewers love watching video on their tablets. We arrived at this conclusion after analyzing billions of daily analytics events and the anonymized viewing habits of nearly 200 million unique monthly users around the world.
Marketers and advertisers, take note: Americans are watching more online video ads than ever before.
As online video matures beyond viral hits such as Keyboard Cat, people are watching more broadcast-quality content on the Internet. Recently released comScore numbers confirm that long-form video content is on the rise.