The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.
The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.
APAC’s subscription video on-demand (SVOD) subscriber numbers will more than double to 157.8 million by 2021, up from an anticipated 76.1 million at the end of 2016, a new report says. That’s an increase of 279% from the 41.7 million subscribers the region had at the end of 2015.
The rapid scaling comes as an increasing number of services launch in the region and as the Netflix deployment to the entire region in January of this year begins to gain traction.
APAC pay-TV operators are in line for some big subscriber growth over the next five years with a new study forecasting the region will see more than 100 million new subscribers by 2021 with pay-TV subscription and PPV revenues topping $31 billion.
Digital TV Research, in its latest Asia Pacific Pay-TV Operator Forecasts report said the top 65 operators in 17 countries will top 536 million subs by 2021, up from 438 million in 2015.
Economic malaise and currency struggles will impact the growth of pay-TV revenues, but the APAC region nevertheless will see pay-TV sales top $40 billion in 2021, a 25% increase from 2015’s $31.94 billion. That 3.82% compound annual growth rate is significantly lower than the 5.59% CAGR the region enjoyed between 2010 – when revenues were $24.34 billion and 2015.
Adoption of smart TVs is accelerating in developed markets around the globe as the demand for streaming content and better picture quality drives sales. More than 50% of TV households in Japan, the United States, the United Kingdom, France and Germany will have smart TVs by 2019, according to a new report.
China’s market for online video continues to be a major driver in APAC, subscription video on demand revenues forecast to top $1.2 billion by 2016, about 6% of overall pay-TV revenue in the country, as subscriber numbers climb to 28.3 million.
Yet another report is circulating that sets high hopes for the IPTV industry, this one saying that 2020 revenues could exceed $79.3 billion, up from just $24.9 billion in 2013.
The report, from Transparency Market Research, said the market – expected to see a CAGR of better than 18% -- primarily is being driven by two factors, increasing broadband penetration and decreasing IPTV subscription prices around the world.
The number of Internet users in China – already the largest such community in the world – grew to 649 million users by the end of 2014. And, according to a report from the China Internet Network Information Center (CNNIC), nearly 86%, some 557 million users, access the Internet via mobile devices.
CNNIC, according to Reuters, said Internet users increased 31 million in 2014, growth that was outpaced by mobile users, which increased by 57 million.
Emerging markets are helping to drive IPTV growth to record levels, according to new research.
Point Topic says IPTV subscriber growth hit record levels in 3Q13, the most recent figures available, as 4.49 million users were added worldwide, taking total IPTV subscribers to more than 91.7 million. Previously, Point Topic said, the highest growth it had recorded in the IPTV sector was 4.42 million adds in 3Q12.
Nearly three-quarters of Chinese respondents prefer watching online videos rather than television, a new report suggests.