CBS All Access
CBS now has live streams of affiliate content available is nearly all markets nationwide on its CBS All Access streaming platform, but it’s the VOD content that has been more critical to the service’s use and growth.
Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
Nielsen is using updated census numbers to apply a balm to the sting of subscriber defections for many cable networks like ESPN, but industry analyst firm SNL Kagan has no lotion that will sooth the sting of what it says was the worst quarterly losses ever for the U.S. pay-TV industry.
Think CBS is just dabbling with its over-the-top CBS All Access and Showtime plays? Think again.
The company is making money, gaining access to an audience it may not have had access to before and is firmly committed to moving deeper into the online video ecosystem.
Netflix has wrapped up a deal with CBS Studios International giving it exclusive global rights outside the U.S. and Canada to the latest iteration of the Star Trek franchise that CBS plans to roll out in January.
The Masters, the real kickoff to the golf season, is only a week away and it’s time to start strategizing how you’re going to maximize your viewing time despite some of those pesky obstacles that get in the way, like work, your own golf game, family and that annoying $170 pay-TV bill you don’t want to pay.
One word: Streaming.