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Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
IBC, broadcasters
Metadata one of top trends at IBC
Oct 30 2017 8:00 AM

Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)

Ooyala News
Media logistics: 6 ways to take charge of your digital broadcast future
Jun 20 2017 3:15 PM
Ooyala’s new white paper 6 Ways to Take Control of Your Digital Broadcast Future discusses how video content producers and broadcasters are learning to adjust, adapt, and thrive in the digital workflow era with help from media logistics. 
broadcast video switcher
Ooyala News
OVPs are out. IVPs are in.
May 10 2017 1:15 PM
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Report: Content best positioned to profit from OTT disruption
OTT, Content, Broadcaster
Report: Content best positioned to profit from OTT disruption
Oct 17 2016 7:45 AM

OTT has become the fastest-growing method of video content consumption, and that growth is putting content owners in the best position to capitalize on the increasing audience fragmentation being caused by the rise of on-demand services, according to a new study that posits the demand for high quality content will remain strong across the board.

Millennials, Live Streaming
With deal to stream GOP & Dem confabs, Twitter becomes go-to partner for reaching Millennials
Jul 12 2016 9:30 AM

CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get most of their news from online sources.

Twitter and CBS plan to deliver complete coverage of the RNC (July 18-21) and DNC (July 25-28), with Twitter providing live streaming and conventional Tweets from the convention sites, Cleveland and Philadelphia respectively.

EMEA, Cord Cutting, Millennials
23% of Irish HH have cut the pay-TV cord; more look to ditch broadcast TV
Jun 20 2016 11:45 AM

Irish Millennials are nearly ubiquitous in their streaming of online video. Some 95% of 18-35 year olds with fixed-line broadband stream video content, compared to 88% of all adults, according to a survey from iReach.

35% of streamers with pay-TV will ‘definitely’ shave the cord
Research, Pay TV, SVOD
36% of streamers with pay-TV will ‘definitely’ shave the cord
Apr 28 2016 7:00 AM

Remember when streaming services like Netflix and Amazon Prime Instant Video were seen as supplemental to the pay-TV experience? No more.

A new study says streamers are now more likely than ever to downgrade their pay-TV service in the next six months.

NAB: It’s a wrap until 2017
NAB, Broadcaster, Online Video
NAB: It’s a wrap until 2017
Apr 25 2016 9:45 AM

Last week’s NAB was, as always, loaded with new ideas and toys (although drones, I suppose, are getting to be old hat). The South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, with a number of new entrants eating up whatever available space remains.

Here are some observations from my time in Las Vegas:

Verizon’s deal for Volicon has a decidedly mobile flavor
Mergers & Acquisitions, Pay TV, Mobile, OTT
Verizon’s deal for Volicon has a decidedly mobile flavor
Mar 16 2016 10:00 AM

Verizon is adding yet another piece to its Verizon Digital Media Services stack in an attempt to move up market in the Cloud TV space, announcing it had acquired broadcast monitoring and content archiving company Volicon. No terms for the deal were made public.

Australians watch more online, less broadcast TV as market begins to turn
APAC, Research, Online Video
Streaming taking bigger bite of Australians’ TV viewing; broadcast viewing down
Mar 08 2016 5:30 PM

The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.