Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)
OTT has become the fastest-growing method of video content consumption, and that growth is putting content owners in the best position to capitalize on the increasing audience fragmentation being caused by the rise of on-demand services, according to a new study that posits the demand for high quality content will remain strong across the board.
CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get most of their news from online sources.
Twitter and CBS plan to deliver complete coverage of the RNC (July 18-21) and DNC (July 25-28), with Twitter providing live streaming and conventional Tweets from the convention sites, Cleveland and Philadelphia respectively.
Irish Millennials are nearly ubiquitous in their streaming of online video. Some 95% of 18-35 year olds with fixed-line broadband stream video content, compared to 88% of all adults, according to a survey from iReach.
Remember when streaming services like Netflix and Amazon Prime Instant Video were seen as supplemental to the pay-TV experience? No more.
A new study says streamers are now more likely than ever to downgrade their pay-TV service in the next six months.
Last week’s NAB was, as always, loaded with new ideas and toys (although drones, I suppose, are getting to be old hat). The South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, with a number of new entrants eating up whatever available space remains.
Here are some observations from my time in Las Vegas:
Verizon is adding yet another piece to its Verizon Digital Media Services stack in an attempt to move up market in the Cloud TV space, announcing it had acquired broadcast monitoring and content archiving company Volicon. No terms for the deal were made public.
The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.
Consumer behavior has shifted significantly during the 2015 fall season, according to a new study, calling into question the validity and value of Live+7 ratings, and providing new insight into Fox’s just announced decision to abandon overnight ratings for its non-sports programming.