Pay TV? You don’t need pay TV. Just ask Sinclair Broadcasting, which is taking part in a five-state “broadcast liberation tour” to remind consumers that they can access dozens of local broadcast TV channels via an advanced digital antenna in high-definition for free.
Sinclair is partnering with TVfreedom.org and Antennas Direct on the tour that includes Little Rock, Ark., Macon, Ga., Charleston, S.C., Asheville, N.C. and Baltimore.
Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.
The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all, an increase from 4% a year ago.
Fox Broadcasting is live streaming all of its primetime programming, saying it’s targeting viewers who want to tune into programs online instead of using television sets.
The caveat? It’s a big one: You have to be a pay-TV subscriber. (And, if you’re looking to catch live prime time sports, you won’t find it.)
The streams begin this week and are available in 210 TV markets nationwide through the Fox website and its Fox Now app.
Digital publisher Mashable has gotten its second major infusion of capital in the past year, this time from Turner Broadcasting, which led a $15 million dollar round for the online news site as it continues pushing its efforts to expand its video offerings and break into TV.
Turner Warner Investments last year led a $17 million round for Mashable.
CBS and Dish Network have temporarily averted a blackout on the satellite TV operator’s system, but it’s really too early to call this one a done deal.
Although the two sides have agreed to a short-term extension to a contract that ended Thursday, right now there’s more hope than reality that a permanent agreement is coming soon. The extension reportedly is set to expire Tuesday.