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Ooyala News
OVPs are out. IVPs are in.
May 10 2017 1:15 PM
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
 
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Rio Olympics: A plethora of viewing options
Sports, Broadcaster
Rio Olympics: A plethora of viewing options
Aug 04 2016 7:00 AM

For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.

With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.

Losses in linear TV audience accelerates with another double-digit dip
SVOD, Online Video, Pay TV
Losses in linear TV audience accelerates with another double-digit dip
May 19 2015 7:00 AM

Linear TV viewing saw a double-digit audience dip for the week of May 4-11, the fifth straight week that viewership dropped by 10% or more. The Bernstein Research audience tracker said year-over-year viewership for the week slipped 11%, according to the researcher.

The biggest hit was a whopping 22% audience drop for Kids cable network viewership from a year ago, with non-children’s viewing down 11% and broadcast networks off 10%.

OTT, Online Video
3 Key Takeaways From NYC Television Week
Nov 14 2014 1:30 PM

As New York Television Week comes to an end, let’s look at the three key takeaways from this year's conference. The event brought together a diverse group of people from the television, media, technology and advertising industries to discuss the challenges, predictions and innovative solutions in the industry.

Ooyala News
Ooyala CEO Jay Fulcher Talks Video Strategy
Aug 08 2013 9:00 AM

Here at Ooyala we talk a lot about how technology and entertainment are converging on a global stage.