For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.
With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.
Linear TV viewing saw a double-digit audience dip for the week of May 4-11, the fifth straight week that viewership dropped by 10% or more. The Bernstein Research audience tracker said year-over-year viewership for the week slipped 11%, according to the researcher.
The biggest hit was a whopping 22% audience drop for Kids cable network viewership from a year ago, with non-children’s viewing down 11% and broadcast networks off 10%.
As New York Television Week comes to an end, let’s look at the three key takeaways from this year's conference. The event brought together a diverse group of people from the television, media, technology and advertising industries to discuss the challenges, predictions and innovative solutions in the industry.