Brazilian telco Oi is partnering with Sony and HBO/MAX to offer premium content to its pay-TV and broadband subscribers.
Oi is offering Sony’s Crackle and HBO Go unbundled to Oi subscribers.
The SVOD services are being used as value added services to broadband subscribers specifically, regardless of whether or not they subscribe to Oi’s pay-TV service.
Pay-TV service penetration in Latin America and the Caribbean has reached 57%, according to a new report, with Argentina having more than 87% or its TV homes subscribed to a service, the most in the region.
The report, from the Organización de Telecomunicaciones de Iberoamérica (OTI), found that Puerto Rico has the next highest pay-TV penetration in the region (68%), followed by Uruguay (61%), Mexico (57%) and Costa Rica (54%).
Brazil’s pay-TV subscriber numbers grew Q/Q during the third quarter by 47,000, the first gains the sector has shown in at least seven quarter. And, although those numbers represent a decrease of 558,000 (almost 3%) from a year ago, the slight upward tick is, hopefully, a sign of things to come.
Brazil’s 18.96 million pay-TV subscribers makes it the second-largest in Latin America, behind only Mexico.
The number of subscription video on-demand users in Latin America is expected to hit 31.81 million by 2021, a 161% increase from the 12.19 million subscribers in the region at the end of 2015. Nearly one-in-five TV households will subscribe to an OTT service, up from just 11% this year.
Brazil’s pay-TV woes continued in August with Y/Y subscriber numbers falling to 18.9 million from 19.6 million in 2015, the National Telecommunications Agency (Anatel) reported. The 3.5% decline puts the industry down about 673,000 customers, as a sluggish economy and increased number of OTT users continue to take a toll.
When compared to July 2016, the number of pay-TV subscribers was down by 20,737.
Despite expected strong growth in Latin American pay-TV subscriber numbers of more than 16%, revenues are forecast to grow just half as much, as competition between providers -- and from OTT services -- and bundling of home services combine to constrain video service prices.
After a lackluster first quarter that saw Brazil’s pay-TV subscriber growth come to a grinding halt and churn into losses, the country’s telecom regulator reports that Q2 has seen steady – albeit small – gains.
Anatel said pay-TV subscriptions – which dropped by 850,000 between April 2015 and April 2016 – had begun to rebound, growing 42,663 quarter-over-quarter, but still down about 204,180 since the end of 2015.
While uncertain economic conditions certainly have prompted a slide in Brazil’s pay-TV subscriber numbers, a recent study shows nearly 12% of subscribers may be leaving for a familiar reason (to North American operators, anyway): An increase in cord cutting due to Netflix’s traction among consumers.
Despite a tough economy and pressure from over-the-top video Brazilian pay-TV operators got a bit of relief in May as losses slowed to just 3,000 customers.
The market ended the month with 18.91 million subscribers, according to Anatel, Brazil’s telecom regulator, down from 19.51 million a year ago and the high of nearly 19.77 million in 1Q 2015.
Nearly a quarter of consumers surveyed in Brazil and Mexico said they intend to join to the subscription video service in the next year, according to a new poll, while just 8% of the respondents said they haven’t heard of the subscription video company.
The Piper Jaffray survey found that 7% were subscribers at some point, but canceled.
Mexico’s pay-TV household penetration continued to rise, reaching nearly 57 % in 2015 from 53% a year earlier.
A new report from Dataxis’ also said that the Mexican pay-TV market grew by 9% during Q4 2015, even as other markets in the region saw flat growth or declining subscription.
Woeful times for Brazilian pay-TV operators as the political and economy turmoil – and expanding over-the-top options -- continue to push subscribers away to the tune of a 460,130 customer decline in 2015.
Dataxis reports that operators tallied 19.12 million subscribers at the close of 2015, compared to 19.57 a year earlier.
Satellite services accounted for 58.4% of total pay-TV households (HH), but Dataxis reports the the sector has been slipping of late.