Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next five years.
This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry and the growing dominance of offering software as a service.
South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service, Olleh TV.
KT, which is the biggest provider of IPTV service, with 6.5 million subscribers at the end of 2015, also is South Korea’s biggest fixed-line phone and broadband operator.
Ever wondered what content your customers are watching in the morning? Or, how it differs from content they watch at night? Perhaps, what devices they use on the train ride to their London office, or after the afternoon nap at work in China or how long do viewers in the U.S. watch just before bedtime?
Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.
As video and audiences migrate across devices, it is imperative to get a full understanding of audience behavior and content performance across the breadth of these devices to be able to make strategic business decisions.
Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.
Rovi, which primarily provides digital entertainment guides, will pay $10.70 per share, a 13.6% premium on TiVo’s price Thursday.
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.
The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.
The recipe for a successful – or at least a popular – over-the-top (OTT) or subscription video on-demand (SVOD) is a relatively simple one:
Thinking we may be at the pinnacle of mobile traffic? Think again. A new report reports global mobile traffic increased 74% in 2015, with mobile video traffic accounting for more than half (55%) of total mobile data during the past year.