big data

GET UPDATES

 
Data? A growing, critical resource for the pay-TV and OTT industry
Pay TV, OTT, Big Data
Data? A growing, critical resource for the pay-TV and OTT industry
Jul 25 2017 5:15 AM

Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next five years.

IBC notes: Programmatic, big data seen as key to industry growth
Analytics, Programmatic, EMEA
IBC panel: Programmatic, big data seen as key to industry growth
Sep 09 2016 1:45 PM

Programmatic advertising based on data that helps drive personalization is destined to be increasingly adopted as content owners look for ways to better monetize their assets.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

APAC, Big Data, IPTV
KT leverages big data to launch shopping service tied to IPTV
Jul 18 2016 5:45 AM

South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service, Olleh TV.

KT, which is the biggest provider of IPTV service, with 6.5 million subscribers at the end of 2015, also is South Korea’s biggest fixed-line phone and broadband operator.

Wonder about your viewer daypart habits? Ooyala IQ can help
Ooyala News
Wonder about your viewer daypart habits? Ooyala IQ can help
Jul 11 2016 10:00 AM

Ever wondered what content your customers are watching in the morning? Or, how it differs from content they watch at night? Perhaps, what devices they use on the train ride to their London office, or after the afternoon nap at work in China or how long do viewers in the U.S. watch just before bedtime?

Hulu nears 12M subs as it sees 33% growth in past 12 months
SVOD, Content, Analytics
Hulu nears 12M subs as it sees 33% growth in past 12 months
May 04 2016 8:00 AM

Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.

Follow your audiences on any device with Ooyala IQ
Ooyala News
Follow your audiences on any device with Ooyala IQ
May 04 2016 3:30 AM

As video and audiences migrate across devices, it is imperative to get a full understanding of audience behavior and content performance across the breadth of these devices to be able to make strategic business decisions.

Rovi buys TiVo for $1.1B
Mergers & Acquisitions, Big Data, Analytics
Rovi buys TiVo for $1.1B
Apr 29 2016 6:30 AM

Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.

Rovi, which primarily provides digital entertainment guides, will pay $10.70 per share, a 13.6% premium on TiVo’s price Thursday.

On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Big Data, Analytics, Pay TV
On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Apr 04 2016 8:45 AM

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

Study: Traditional TV losing viewing time to online services, but all is NOT lost
Online Video, SVOD, Analytics
Study: Traditional TV losing viewing time to online services, but all is NOT lost
Feb 26 2016 5:00 AM

The recipe for a successful – or at least a popular – over-the-top (OTT) or subscription video on-demand (SVOD) is a relatively simple one:

Cisco sees mobile traffic growing 8X by 2020, with video making up 75%
Research, Mobile
Cisco sees mobile traffic growing 8X by 2020, with video making up 75%
Feb 03 2016 11:30 AM

Thinking we may be at the pinnacle of mobile traffic? Think again. A new report reports global mobile traffic increased 74% in 2015, with mobile video traffic accounting for more than half (55%) of total mobile data during the past year.

Pages