Apple’s 4th-generation Apple TV just added a new app, this time from Sky Deutschland. The German
German pay-TV broadcaster has made its Sky Online app available to viewers in Germany and Austria.
Consumers can sign up for month-to-month service with the ability to cancel at any time, and have over-the-top access to the operator’s catalog of movie, series, documentary, children’s and sports programming.
German, Austrian and Swiss sports fans are getting a new over-the-top service from U.K.-based Perform Group that will deliver content ranging from NBA and NFL games to tennis, handball, ice-hockey and darts, with games from Bundesliga – which it just bought online rights for – likely serving as the lynchpin for the service.
How valuable are sports to broadcasters? Well, Discovery Communications is continuing its full-court press on rights for much of Europe, this week announcing a new long-term partnership with ORF, the public broadcaster in Austria. The deal will ensure every event of the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games will be available for Austrian audiences across multiple screens.