Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.
YouTube has made it into the mainstream… at least in Germany where television research working group AGF says it will begin including data from YouTube in its figures.
AGF said it will be able to provide convergent TV and online video usage figures – which it will publish later this year -- through the integration of YouTube and other video platforms.
The move shows just how important – and how common – consumption of media on multiple screens has become.
Audience measurement company Nielsen’s motto is “What people watch, what people buy.” It needs, somewhere in there, to add an asterisk.
The company today said it was backing away from announced plans to include broadband-only households in its local TV rating service, a retreat prompted by demands from some of those same local TV stations.
The ratings company is blaming “technical issues,” according to Variety, which talked with SVP of analytics Pat McDonough.