Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.
AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.
A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.
U.S. operators – especially telcos – are facing a triple cord-cutting threat as subscribers are dropping their landlines, traditional pay-TV subscriptions and, increasingly, broadband plans, as consumers look to mobile as their one-source supplier.
Researcher Ovum’s World Broadband Information Service says the trend is “looming” over U.S. operators, but adds that other regions also are potentially facing disruption on all three fronts.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
After much ado about a big investment in developing its own streaming TV platform that didn’t go as expected in time for its launch, HBO turned to BAMTech for its April 2015 rollout.
AT&T today detailed its new DirecTV Now streaming offer, targeting the growing number of cord cutters and cord nevers in the United States who are looking for alternatives to the traditional pay-TV landscape.
The service will launch Wednesday and promises “on-demand and live programming from many networks” in addition to premium add-ons and some significant gaps (notably CBS and Showtime).
Sling TV CEO Roger Lynch isn’t one for convention. He is, after all, the boss of one of the more disruptive OTT services on the market… it’s even disrupted the pay-TV business of its parent, Dish Network, reportedly adding subscribers each quarter as Dish – and the rest of the pay-TV industry loses them.
Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.
He wasn’t kidding.
Another blockbuster deal in the media landscape means another battle with regulators after AT&T this weekend agreed to acquire Time Warner for $85.4 billion.
Talks between senior executives of AT&T and Time Warner are spurring takeover talks that bumped Time Warner stock nearly 5% Thursday and nearly 10% Friday after a report that a merger could come as soon as this weekend.
DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.
The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.
Yet another report out today pointing to growing U.S. pay-TV subscriber losses as customers continue to bail on traditional television.
Leichtman Research Group (LRG) said the 11 biggest pay-TV providers in the U.S. lost about 665,000 subscribers in Q2, an increase of more than 22% compared to the 545,000 it lost in Q2 2015.
That brings losses over the past year to more than 705,000, 86% more than the previous year when the industry lost 380,000 customers.