The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.
Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin Roye, Humsafar and Udaari.
Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver.
That revenue growth is reflected in strong consumer uptake globally, as the number of SVOD homes is forecast to reach 428 million, up from 248 million at the end of this year and 177 million in 2015, according to Digital TV Research’s Global SVOD Forecasts report.
Consumers in APAC watch more than 1.6 hours of online video content daily, nearly matching the 2.0 hours of traditional TV they consume daily, a new report says.
Brunei telco DST is partnering with iflix to offer its subscribers a year’s worth of unlimited access to the streaming video service for $48.
The deal gives DST customers access to content on up to five devices, including phones, tablets, laptops, desktops, TVs and other connected devices. , and also allows them to download content to their mobile device to watch offline.
Pakistan’s PTCL has signed a partnership agreement with Netflix for the Pakistan market, with each said saying they’ll “use their respective resources for mutual benefit, utilizing and maximizing the viewing experience and penetration of Netflix services in Pakistan.”
APAC’s subscription video on-demand (SVOD) subscriber numbers will more than double to 157.8 million by 2021, up from an anticipated 76.1 million at the end of 2016, a new report says. That’s an increase of 279% from the 41.7 million subscribers the region had at the end of 2015.
The rapid scaling comes as an increasing number of services launch in the region and as the Netflix deployment to the entire region in January of this year begins to gain traction.
Another SVOD service that launched to go toe-to-toe with Netflix is shutting down, the victim of an extraordinarily competitive Australian video market. Presto, the JV between free-to-air broadcaster Seven West Media and Foxtel, News Corp.’s pay-TV group had an estimated 200,000 paying subs and was a distant third to Netflix, which has about 1.9 million subscribers in Australia. Both launched about a year and a half ago.
Nearly one-in-three (29%) of the world’s top operators are expected to see revenues from subscriptions and pay-per-view remain flat between 2015 and 2021, according to a new report.
Digital TV Research reports that revenues for the 400 operators – that currently account for 83% of global totals -- will be flat at $206 billion and lose share to about 80%.
North, Central and South Americas recorded their first pay-TV subscriber loss even, according to the quarterly informitv Multiscreen Index, a modest 290,000 customers, but a loss nonetheless.