analytics

GET UPDATES

 
Ooyala News
Automation brings video production nirvana
Jul 19 2017 11:45 AM
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
 
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
 
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile depending on the region in which it’s watched.
 
Nielsen close to collecting out-of-home viewing data, sorta
Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016 5:15 AM

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

Viewers like AVOD… if the (advertising) price is right
Ad Technology, VOD, OTT
Viewers like AVOD… if the (advertising) price is right
Sep 30 2016 11:00 AM

We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

Only Ooyala leads the way
Ooyala News
Only Ooyala leads the way
Sep 07 2016 4:15 AM

Nearly ten years ago, Ooyala emerged as a top innovator in delivering integrated video streaming and analytics.

Now, we power every part of the digital video lifecycle from concept to monetization.

Ooyala’s new white paper, 25 Stories of Video Success, looks at how only Ooyala has addressed today’s complex video market through our comprehensive set of data-driven video solutions -- told through the stories of those who know us best: our customers across the globe.

Ooyala News
Publishers see better living through analytics
Jun 29 2016 12:45 AM
Ooyala’s new white paper, Four Stories of Video Success: Ooyala IQ for Publishers explores the strategic role that analytics plays in publishers being able to connect with and keep their audiences, maximize profits and minimize costs. 
 
Ooyala News
Ooyala Player adds Adobe Analytics and comScore integrations
Jun 10 2016 4:15 AM

If you haven’t been tracking our player releases, I think it’s worth taking a moment to get up to speed. Late last year, the playback team started a monthly release cadence to continually upgrade the player.

Research, Ad Technology
Ad blocking could cost publishers $27 billion in lost revenue by 2020
May 11 2016 9:15 AM

Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 -- to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad blocker industry and the increased adoption of ad blockers by Millennials.

Juniper Research, in its Worldwide Digital Advertising: 2016-2020 report, said ad blockers are becoming more sophisticated and difficult to overcome as they pour more money into development.

Hulu nears 12M subs as it sees 33% growth in past 12 months
SVOD, Content, Analytics
Hulu nears 12M subs as it sees 33% growth in past 12 months
May 04 2016 8:00 AM

Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.

Jonathan_Wilner_on_Beet.TV_at_NAB_OTT_Interview
Ooyala News
NAB: Jonathan Wilner talks OTT directions, live streaming with Beet.TV
Apr 25 2016 4:15 PM

At NAB last week, Beet.TV's Andy Plesser sat down with Ooyala's vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB. Wilner addresses live streaming on Facebook and Ooyala's role in it, as well as issues in programmatic advertising, video playback, ad standards and formats, video analytics and measurement, and the increased focus in online distribution among broadcasters everywhere.

Pages