This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry and the growing dominance of offering software as a service.
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.
We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.
Nearly ten years ago, Ooyala emerged as a top innovator in delivering integrated video streaming and analytics.
Now, we power every part of the digital video lifecycle from concept to monetization.
Ooyala’s new white paper, 25 Stories of Video Success, looks at how only Ooyala has addressed today’s complex video market through our comprehensive set of data-driven video solutions -- told through the stories of those who know us best: our customers across the globe.
If you haven’t been tracking our player releases, I think it’s worth taking a moment to get up to speed. Late last year, the playback team started a monthly release cadence to continually upgrade the player.
Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 -- to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad blocker industry and the increased adoption of ad blockers by Millennials.
Juniper Research, in its Worldwide Digital Advertising: 2016-2020 report, said ad blockers are becoming more sophisticated and difficult to overcome as they pour more money into development.
Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.
At NAB last week, Beet.TV's Andy Plesser sat down with Ooyala's vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB. Wilner addresses live streaming on Facebook and Ooyala's role in it, as well as issues in programmatic advertising, video playback, ad standards and formats, video analytics and measurement, and the increased focus in online distribution among broadcasters everywhere.