Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.
Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver.
That revenue growth is reflected in strong consumer uptake globally, as the number of SVOD homes is forecast to reach 428 million, up from 248 million at the end of this year and 177 million in 2015, according to Digital TV Research’s Global SVOD Forecasts report.
Only Disney and NBCUniversal are spending more on creating original content than Netflix and Amazon, a new report says, with the two streaming platforms’ spending exceeding stalwarts like CBS, HBO and Turner.
SVOD revenues from service like Netflix and Amazon are expected to more than double to more than $34.6 billion by 2021, from $14.6 billion this year, as viewers increase their migration away from traditional liner TV.
The subscription video on-demand (SVOD) industry in the United States is continuing to see strong growth, according to a pair of new reports.
Parks Associates, in the latest iteration of its OTT Video Market Tracker said the industry added 12% more customers since 3Q2014.
Amazon isn’t moving into the cable TV business per se, but it is planning to help pay-TV operators and ISPs male it easier to connect with consumers by offering pay-TV, Internet and phone sign ups through its new online Amazon Cable Store.
For the moment, only Comcast is in the e-tailer’s product lineup, part of a deal, according to the Wall Street Journal, that came about after Amazon CEO Jeff Bezos met with Comcast CEO Brian Roberts and cable division CEO Neil Smit last year.
We all know King Kong wins when he takes on Godzilla, or, pretty much any other opponent, right? SVOD – and Netflix in particular – looks to be the new big gorilla.
While it’s no surprise that spending on buying and renting content on DVDs has been going down since Netflix helped kick-start the streaming video-on-demand revolution, but the rate at which spending has declined in the United States – and in other markets where Netflix or other SVOD services are available, is stunning.
Subscription video on demand spending among U.S. broadband households increased nearly 67% since 2012, and its increasing popularity is prompting major changes in how traditional media rolls out content after its initial release, a revision of the “windowing” that has governed the industry for years.
eMarketer is forecasting nearly three-quarters of U.S. Internet users – some 199.6 million people -- will watch over-the-top video services by 2019, with YouTube, Netflix, Amazon and Hulu being the top four destinations.
That means, the company said in it Q4 2015 State of Video: Monetization, Audience, Platforms and Content report, that nearly 90% of digital video viewers would watch OTT, and increase of nearly 3% from 2015.
Google, Apple, Yahoo and Amazon are among the digital partners the NFL has sent RFPs to as it puts the rights to Thursday Night Football back on the auction block, according to a published report.
Sports Business Daily is reporting that the league is looking to craft a one-year deal with a league option for a second year, leaving room for a quick change as the marketplace evolves.