New research posits that mobile advertising will overtake desktop by 2018, accounting for just more than 50% of all Internet advertising.
Smartphone screens should be the primary medium for reaching today’s college students, a new study says, as the demographic group is more prone that other smartphone users to cite their mobile phone as the place where they see relevant ads (28% vs. 22%).
Ooyala’s Q2 2015 Global Video Index showed that nearly half of all video plays and ad impressions for publishers occurred on mobile devices.
In the latest Index, released today, Ooyala said 44% of all video views in the quarter were on mobile devices, an increase of 844% since the second quarter of 2012, and a compound annual growth rate that exceeds 110%.
More viewers are switching to content not supported by advertising, creating more problems for traditional content companies as well as for the segment of the entertainment industry – specifically broadcasters – that rely heavily on ad revenues.
Change continues to roil the U.S. advertising industry as a new report from Kantar Media this week said ad expenditures among the Top 10 ad-spending companies was down nearly 11% in the first quarter and that ad spend among all companies was down 4% to $37.4 billion.
That retreat mirrors spending in all of 2014, when the 10 largest advertisers in the U.S. cut their ad spend 4% to $153.3 billion from nearly $160 billion.
A new report from IPG Mediabrands Magna Global offers a juicy outlook for adtech players in the video industry, with a forecast $10 billion in TV ad budgets expected to run through programmatic platforms by 2019.
Not only are programmatic budgets expected to swell, so are the average value of programmatic buys across platforms, according to an Ad Age story.
Subscription video subscriber numbers are expected to soar more than 260% by 2019, pushing SVOD subscriber numbers to more than 332.2 million from 92.1 million today.
Juniper Research, in its Mobile and Online TV & Video: OTT, IPTV and Connected Markets 2015-2019 report says viewer demand for choice will be the primary driver for services like Netflix, Amazon Prime and Hulu.
Big data – in the form of predictive analytics – and consumers’ continued migration to tablets and mobile phones are prompting more brands to move money into digital advertising.
A new study from Juniper Research shows that global brand and retail spend on digital marketing activities will reach $200 billion this year, up 15% over 2014.
In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.
In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."