Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.
The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.
Nearly three-quarters (73%) of U.S. media buyers say they’ll shift more of their budgets for TV advertising to programmatic TV in 2017, according to a new report.
More than half (58%) of U.K. advertisers and agencies optimize campaigns using view-through rate as the priority when looking at campaign objectives, according to a new report.
According to the report, from ad-tech firm Videology, two thirds of U.K. campaigns in Q2 2016 targeted more than one device, as brands continue to plan digital video holistically.
Other highlights from the report:
Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels.
Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.
Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.
North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).
TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar.
And, according to eMarketer’s latest as spending forecast, the slide will continue through 2020 with digital taking an ever-increasing share.
TV ad spending in 2017 will total $72.01 billion, or 35.8% of total media ad spending in the U.S., with total digital ad spending expected to be $77.37 billion, or 38.4%.
To bring Millennials back to the TV fold, networks are increasingly rethinking their ad load strategies.
Steve Donohue, publisher of the Donohue Report, spends a lot of time combing through U.S. Patent Office files for hints about what the future of digital media holds.
His latest find? A patent that could allow Dish Network subscribers to earn “credits” for watching ads that they then could exchange to get free access to premium and pay-per-view content.
Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games.
Digital advertising also fared well, especially video sites.
New data from Standard Media Index shows spending pre-holiday was a tonic for broadcasters, who had been looking at a significant dip.
An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.
That’s more than twice the number that had similar plans a year ago.