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Ooyala News
Are you ready to transition to HTML5? Here some tips to help you
Jan 23 2017 2:15 PM
After ruling the web for 20 years and being installed on billions of browsers, Flash is becoming obsolete. While 2016 saw some significant changes with Flash, 2017 will really accelerate the transition. Chrome will disable Flash for playback by default by the end of this month. Safari is already shipping with Flash disabled.
Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM

This post first originally appeared in Videonuze

Buffering online video: Three strikes and you’re out
OTT, Advertising, SVOD
Buffering online video: Three strikes and you’re out
Dec 20 2016 5:30 AM

Call it the “three-strike rule.” A new survey from CDN Limelight found that 78% of OTT viewers will tolerate two buffering occurrences, but will abandon the video after three.

Buffering remains the No. 1 frustration for viewers, especially as high-speed broadband becomes more common.

Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016 11:30 AM
 
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
 
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016 2:45 PM
This is the final installment of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
 
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 1 - Engage
Aug 01 2016 1:00 PM
This is the first of a four-part series.
 
People love to watch video.
 
But with so much demand and competition, the trick is to get your video in front of viewers, and to make money as you do.
 
In working with content providers to help them boost returns from their video investments, Ooyala’s Strategic Media Consulting (SMC) team has learned a lot over the years about what really engages viewers.
Ad Technology, OTT
Back to the basics: ad creative formats holding back the future of OTT monetization
Jul 21 2016 4:00 PM

An edited version of this article first appeared in Exchangewire.

Jonathan_Wilner_on_Beet.TV_at_NAB_OTT_Interview
Ooyala News
NAB: Jonathan Wilner talks OTT directions, live streaming with Beet.TV
Apr 25 2016 4:15 PM

At NAB last week, Beet.TV's Andy Plesser sat down with Ooyala's vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB. Wilner addresses live streaming on Facebook and Ooyala's role in it, as well as issues in programmatic advertising, video playback, ad standards and formats, video analytics and measurement, and the increased focus in online distribution among broadcasters everywhere.

APAC OTT revenues to exceed $35B by 2021
APAC, SVOD
APAC OTT revenues to exceed $35B by 2021
Apr 19 2016 11:00 PM

China is forecast to account for 76% of the $35 billion worth of online video revenues expected in APAC by 2021, with Japan, Australia, Korea and India combining for about 17%, a new study says. Online video revenues in the region are expected to reach $13 billion this year.

Publisher, Ad Technology
The publisher’s platform dilemma
Feb 17 2016 1:30 PM

This post originally appeared in Video Ad News.

Study: TV no longer holds sway in the living room, all screens are equal
Research, Mobile, OTT
Study: TV no longer holds sway in the living room
Feb 12 2016 10:45 AM

A new study adds weight to the belief that the TV screen is no longer the dominant screen in the living room as laptops, smartphones and tablets increasingly are being used to watch video, message, interact on social media and work.

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