This post first originally appeared in Videonuze.
Call it the “three-strike rule.” A new survey from CDN Limelight found that 78% of OTT viewers will tolerate two buffering occurrences, but will abandon the video after three.
Buffering remains the No. 1 frustration for viewers, especially as high-speed broadband becomes more common.
An edited version of this article first appeared in Exchangewire.
At NAB last week, Beet.TV's Andy Plesser sat down with Ooyala's vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB. Wilner addresses live streaming on Facebook and Ooyala's role in it, as well as issues in programmatic advertising, video playback, ad standards and formats, video analytics and measurement, and the increased focus in online distribution among broadcasters everywhere.
China is forecast to account for 76% of the $35 billion worth of online video revenues expected in APAC by 2021, with Japan, Australia, Korea and India combining for about 17%, a new study says. Online video revenues in the region are expected to reach $13 billion this year.
A new study adds weight to the belief that the TV screen is no longer the dominant screen in the living room as laptops, smartphones and tablets increasingly are being used to watch video, message, interact on social media and work.