By 2017, Hollywood could be producing as many as 500 scripted TV shows, a 20% increase from last year’s record 417, according to FX Networks CEO John Landgraf, who told a Television Association Critics gathering that he anticipates up to 450 shows this year.
Verizon, the odds-on favorite to buy Yahoo, today finalized the deal, paying $4.83 billion for Yahoo’s Web assets and in the process expanding its digital advertising business.
An edited version of this article first appeared in Exchangewire.
Nearly three-quarters (73%) of U.S. media buyers say they’ll shift more of their budgets for TV advertising to programmatic TV in 2017, according to a new report.
Hearing a lot about Live? Rightfully so! Live streaming is growing at a staggering pace globally and offers smart ways to expand content monetization opportunities.
The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.
Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.
Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with their own alternative for most of their programmatic needs, according to a published report.
Programmatic advertising continues to gain converts around the world, yet it still faces widespread misunderstanding of how it works and why brands should use it.
Gary Glenday, Chief Revenue Officer for music app Shazam, recently told The Drum that education of the industry would go a long way to expanding programmatic’s adoption.
More bad news for publishers – ad blocking is spreading like a virus among consumers.