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Ooyala News
Ooyala powers Blink Now VOD service in the Philippines
May 05 2017 2:15 PM
Ooyala is now powering Blink Now, a Philippines video-on-demand (VOD) service allowing TV and movie fanatics to watch dramas and movies on the go at anytime, and on any device. Operated by SM Lifestyle Entertainment Inc (SMLEI), the service offers consumers various ways to get access - including a monthly subscription, pay per movie or TV drama, or watch for free with ads.
Ooyala News
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
 
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
 
Number of scripted shows continues to rise, as do costs associated with them
OTT, Content, Workflow
Number of scripted shows continues to rise, as do costs associated with them
Aug 10 2016 11:00 AM

By 2017, Hollywood could be producing as many as 500 scripted TV shows, a 20% increase from last year’s record 417, according to FX Networks CEO John Landgraf, who told a Television Association Critics gathering that he anticipates up to 450 shows this year.

Verizon’s buy of Yahoo will fuel growth of new mobile video, ad business
Mergers & Acquisitions, Mobile, Ad Technology
Verizon’s buy of Yahoo will fuel growth of new mobile video, ad business
Jul 25 2016 7:30 AM

Verizon, the odds-on favorite to buy Yahoo, today finalized the deal, paying $4.83 billion for Yahoo’s Web assets and in the process expanding its digital advertising business.

Ad Technology, OTT
Back to the basics: ad creative formats holding back the future of OTT monetization
Jul 21 2016 4:00 PM

An edited version of this article first appeared in Exchangewire.

Ad Technology
73% of media buyers will shift bigger share of budget to programmatic TV buying in 2017
Jul 20 2016 11:15 AM

Nearly three-quarters (73%) of U.S. media buyers say they’ll shift more of their budgets for TV advertising to programmatic TV in 2017, according to a new report.

Ooyala Live adds support for SSAI. What is SSAI anyway?
Ooyala News
Ooyala Live adds support for SSAI. What is SSAI anyway?
Jul 05 2016 5:15 AM

Hearing a lot about Live? Rightfully so! Live streaming is growing at a staggering pace globally and offers smart ways to expand content monetization opportunities.

Ooyala News
Ooyala Pulse enables clash protection for third party ad sources
Jun 22 2016 10:00 AM
 
Have you ever seen the same video ad twice in a row? This is most likely caused by the fact that many media buyers buy inventory using multiple sales channels.
 
As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Ad Technology, Publisher
As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Jun 22 2016 8:15 AM

The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.

Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.

Facebook’s rumored post-LiveRail play not getting much love from publishers
Ad Technology
Facebook’s rumored post-LiveRail play not getting much love from publishers
Jun 21 2016 6:15 AM

Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with their own alternative for most of their programmatic needs, according to a published report.

Programmatic
Shazam’s Glenday: Programmatic all about data, better targeting
Jun 08 2016 9:15 AM

Programmatic advertising continues to gain converts around the world, yet it still faces widespread misunderstanding of how it works and why brands should use it.

Gary Glenday, Chief Revenue Officer for music app Shazam, recently told The Drum that education of the industry would go a long way to expanding programmatic’s adoption.

Mobile ad blocking up 90% Y/Y; most of consumers who know what ad blocking is use it
Ad Technology, Mobile, APAC
Mobile ad blocking up 90% Y/Y; most of consumers who know what ad blocking is use it
Jun 02 2016 10:15 AM

More bad news for publishers – ad blocking is spreading like a virus among consumers.

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