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Viewers like AVOD… if the (advertising) price is right
Ad Technology, VOD, OTT
Viewers like AVOD… if the (advertising) price is right
Sep 30 2016 11:00 AM

We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.

Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016 11:30 AM
 
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
 
Can Turner continue reducing ad loads and still make money?
Broadcaster, Advertising
Can Turner continue reducing ad loads and still make money?
Aug 01 2016 1:00 PM

Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.

The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.

Hulu CEO says ad-free SVOD option off to a good start
SVOD, Monetization
Hulu CEO says ad-free SVOD option off to a good start
Sep 30 2015 7:00 AM

Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size -- for the ad-free model it introduced earlier this month, despite the higher price tag it carries.