PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Japan’s media market to $170 billion by 2020, from its current $154 billion.
More than a quarter of U.S. Internet users are likely to use ad-blocking technology this year, a 6% increase from a year ago, a new study says. And, it’ll be worse next year, with forecasts expecting nearly a third (32%) of Internet users to use ad blockers.
eMarketer reports that nearly 87 million Americans will block ads in 2017, up frpom just less than 70 million this year and 52 million a year ago.
The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.
Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.
U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending on the Internet in four years, according to a report from the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report conducted independently by PwC U.S.
More bad news for publishers – ad blocking is spreading like a virus among consumers.
Sweden has the highest percentage of consumers using ad-blocking technology, according to a new report that says ad blocking generally is widespread in the Nordics.
In Sweden, ad blocking on computers among users aged 15-74 approaches 40%, said the report from Mediavision, while in Finland, Denmark and Norway it’s closer to 30%.
Ad blockers are shaping up to be a major headache for publishers, one that could cost them as much as $27 billion in lost revenue by 2020, Juniper research reports.
Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 -- to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad blocker industry and the increased adoption of ad blockers by Millennials.
Juniper Research, in its Worldwide Digital Advertising: 2016-2020 report, said ad blockers are becoming more sophisticated and difficult to overcome as they pour more money into development.
Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.
North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).
A pair of European mobile carriers are signing on to block ads to mobile devices at the network level, a move that will potentially disrupt the business models of website publishers and app makers who rely on ads to support their content.
UK Three and Three Italy say they plan to utilize technology from Israeli firm Shine, which has been deployed in the Digicel Group’s network in some parts of the Caribbean since last autumn, that block ads at the server level.