Ultra HD is coming to Sky Deutschland’s Sky Sport Bundesliga channel next week (Oct. 14) in time for a live transmission of the Bundesliga game Borussia Dortmund vs. Hertha BSC match.
Ultra HD isn’t yet being driven by consumers, a panel at OTTtv World Summit said today. Instead, it’s a corporate-generated trend that nonetheless is gaining traction with consumers.
“There certainly are initiatives launching,” said Godert Burghard, VP of marketing at content security firm Irdeto. “But operators are hesitant”about investing in the new format too aggressively and are dragging their feet until more content is available.
Global sales of 4K/UHD televisions are set to increase more than 164X between 2013 and 2019, research says, with total sales reaching 330 million units by the end of the decade.
But the road is anything but smooth for CE manufacturers, Parks Associates said, noting that most U.S. consumers planning to buy a flat panel screen in 2015 still don’t see one of the sets on their horizon.
Don’t have a 4K/UHD TV set? Well, it’s becoming more likely that you will by 2020.
New research from Strategy analytics forecasts that lower prices, increased retailer support and strong customer satisfaction will lead to 61% of annual TV sales being Ultra HD sets. In fact, the researcher said, sales this year could exceed 30 million units.