21st Century Fox
Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well.
"This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said, adding that he ultra-short sports strikes “a balance between appreciable brand lift and optimal user experience."
“What,” you may be wondering, “is theSkimm?” And, “What are/is they/it going to do with $8M?”
theSkimm self-describes as a “company that makes it easier to be smarter.” You may better recognize the term “blog.” As in, it is one.
theSkimm is targeted at Millennials, and states as its mission to “provide a generation that is turning away from traditional news with a fresh way to stay informed.”