New research posits that global revenue from subscription video on-demand (SVOD) will increase 88% to more than $120 billion in 2022, up from an estimated $64 billion this year.

The report from Juniper Research also says more than 25% of all global households will have at least one SVDO subscription in five years.

Much of the growth will come as viewers continue to be drawn to the burgeoning raft of original content being produced by SVOD heavyweights like Netflix and Amazon which between them likely will produce in excess of $12.5 billion in content in 2018.

But the two streamers aren’t alone. HBO is expected to spend more than $2 billion in content, the BBC $1.4 billion and Apple and Facebook another $1 billion each as the global content race continues unabated.

The surge of content isn’t likely to be just new dramas, of course, live sporting events will play a significant role in attracting – and keeping – viewers for some SVOD services.

Facebook recently missed the mark with a $600 million bid for rights to Indian Premier League (IPL) cricket, which Star India nabbed for $2.5 billion for streaming rights the next five years – a huge get just seven years after YouTube first streamed all 60 IPL games from the 2010 season.

Looking to increases its own share of the SVOD pie, wireless operator Verizon this month sealed a $2.25 billion deal with the NFL to start streaming Sunday, Monday and Thursday Night Football games, playoff games, the Super Bowl and related content across all of its digital properties including Yahoo, Yahoo Sports, AOL properties and Verizon’s Go90 mobile platform which, combined it says, reach more than 200 million viewers monthly.

While OTT plays for live sporting events often are seen as a threat to broadcasters, they can also be leveraged by broadcasters as an additional means of delivery to an audience that increasingly moving away from traditional broadcast and pay-TV delivery: Millennials and Gen Edge viewers.

Jim O’Neill is Principal Analyst and Strategic Media Consultant for Ooyala. You can follow him on Twitter @JimONeillMedia and on LinkedIn

Q3 2017 Video Index: Global sports viewing preference starts with mobile

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

Mobile plays make up the majority of starts in every region, with Asia-Pacific showing mobile’s role as most pronounced; more than 64% of all video plays are on mobile devices. EMEA saw mobile video starts top 56%, LatAm topped 57% and North America saw 54% of all plays occurred on mobile devices.

Smartphones, in all regions, dominated tablets in terms of plays.

The report also showed long-form video – video longer than 20 minutes – made up more than half the time watched on every device, including smartphones which once were dominated by short-form video less than five minutes in length.

It’s becoming increasingly obvious that mobile devices, across all demographics, have become the device of choice for video consumption. And, with Verizon’s latest deal to stream National Football League games to smartphones over the next five years, it’s obvious the percentage of mobile starts, and of long-form content consumption in the U.S., at least, will continue to rise.

In the latest Video Index, Ooyala also examined consumption of online sporting event and found mobile, again, played a major role.

For major sports that have a global audience and globally recognized stars – think everything from professional golf and tennis to La Liga and Premier League Football, Major League Baseball, the NFL and the NBA – mobile devices saw 58% of video plays, with views on smartphone leading tablets by a roughly 4:1 ratio.

But, where smartphone viewers watched about 44% of an event’s action, tablet users scored 67%, ahead of PCs (66%) and connected TV (61%).

For live online sporting events, mobile and tablet plays made up nearly two-thirds of plays, but engagement was significantly higher on PCs and connected TVs.

Among sporting events that would be considered more niche, even with a global audience, especially those that appealed to a younger demographic, mobile was dominant, with more than 69% of plays on mobile devices and a smartphone:tablet start ratio of 22:1. Tablet users watched about 2.5X as long as did smartphone users, with connected TV users watching about 1.6X as long as tablet viewers.

The bottom line? A solid viewing experience of smartphones is a must for sports content owners looking to reach a wide audience, but the bigger screens remain most useful for engagement.

Still, most sports streamers have yet to take advantage of the technology at hand. Limited use of interactive advertising, real-time sports stats for viewers and social integration – not to mention AR and VR – means streamcasting is still in its infancy. But, while there are some growing pains, sports online has massive potential.

Join me for a webinar at 11 a.m. EST, Tuesday, Dec. 19 for a deeper dive into the Q3 Video Index. You can register here.

Jim O’Neill is Principal Analyst and Strategic Media Consultant for Ooyala. You can follow him on Twitter @JimONeillMedia and on LinkedIn

skateboarder
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since. On TheBerrics.com, fans can watch a steady stream of skateboarding videos: from trick feats to skater profiles, to original series and just about everything in between. If it’s interesting to their legion of skateboard followers, there’s a video for it.
 
What’s next? If you’re TheBerrics.com, the answer is adding live video and shareable content with Ooyala to maximize engagement. Our new case study shows how The Berrics:
 
Streams its annual Battle of the Berrics competition via Ooyala Live
Optimizes viral content strategies with Ooyala IQ

Maximizes reach across social platforms using the Ooyala Player and Ooyala CMS
 
Ooyala helped their team gain the largest Battle of the Berrics audience to date (a 150% increase in viewership from the previous year) and more engagement with the site’s target audience of skate fans everywhere. 
 
Find out how by downloading the full case study here.
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Media production help — in the form of Artificial intelligence (AI) — has arrived. 
 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
 
Ooyala’s new white paper, AI to the Rescue, from our Strategic Media Consulting team, explores exactly what AI is (and what it’s not) and how it’s helping media producers. From the optimization of metadata to advancements in content production, publishing, personalization, and monetization, the technology is making basic tasks in media much more efficient and less expensive to execute.
 
Managing metadata and making the most of it is one such area, as setting up the foundation for properly storing and managing data is critical. This starts with an effective data-capture engine like Microsoft Video Indexer, a part of Microsoft Azure Cognitive Services, and continues with a powerful media logistics platform like Ooyala Flex
 
For more insights, download the white paper here.
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There’s little question that live video will be a major part of the future of OTT. Cisco is predicting that live video will grow to 13 percent of all internet video traffic by 2021 (up from just 3 percent in 2016). Further, nearly 70 percent of TV industry professionals polled by Digital TV Europe said the ability to live stream sports or other time-sensitive content will be a key differentiator for an OTT service.
 
This rise in live streaming is matched by a rise in viewers’ expectations for the quality of their live video experiences. Start-up delays, re-buffering, bitrate shifts, downtime, etc. all have a negative impact on the viewing experience and can result in audience abandonment, and even damage to the brand. 
 
The latest enhancements to Ooyala Live ensure that our customers can get up and running quickly with live video and deliver the highest quality experiences to their audiences. Through the combination of real-time proactive monitoring, enhanced support and high availability channels, we can now offer a 99.95% uptime for live video streams. 
 
The latest update to Ooyala Live includes: 
 
  • The Ooyala Live NOC, which provides proactive 24/7 real-time monitoring of live events and linear channels. With dedicated support around the clock, the Ooyala Live NOC identifies potential issues with a stream before they impact viewers, resulting in minimal interruptions and the highest quality broadcast. 
  • The addition of High Availability (HA) support for events and live channels. Designed for customers that require continuous channel availability, HA provides auto-failover to a secondary channel if any interruptions in the primary channel occur. HA support is available for events and channels on HLS or Dash. 
  • For customers who prefer not to manage the day-to-day operations of Ooyala Live, Ooyala now provides a Managed Service offering where Ooyala’s Live Ops team runs the entire end-to-end operation. The offering comes with a 99.95% uptime SLA and includes platform training, channel setup and management, real-time monitoring, reporting on quality of service and quality of experience, and direct support from the Ooyala Live Ops team.
 
Interested in learning more about Ooyala Live? 
 
Join Ashwin Periagaram, senior product manager for Ooyala Live, on our upcoming webinar on Nov. 30 where he'll talk about these latest updates and demo Ooyala Live. Register here.
 
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production video switcher
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
 
Join industry experts from Ooyala, Akamai and IHS Markit on November 9 for a webinar on how cloud-based live OTT solutions are answering this call. We’ll talk about:
 
Key trends driving the new world of live consumption

The role of speed and reliability in creating holistic live TV experiences

Monitoring and analytics that ensure top quality

How the cloud helps you engage (and earn) more with live-to-VOD

 
If you’re a broadcaster, content producer, pay-TV or media company of any kind, you’ll find this discussion valuable. 
 
 
Date: Thursday, November 9, 2017
Time: 8:00 am PT / 11:00 am ET / 16:00 UTC
Duration: 45 min + Q&A
 
Speakers:
Przemek Bozek, Principal Analyst, Consumer Electronics, Broadband & Video Technology, IHS Markit

Ashique Anwar, Product Director, Online Video Platform, Ooyala

Alex Balford, Senior Product Marketing Manager, Akamai

Allen Tatara, Sr. Manager, Webinar Events, IHS Markit (Moderator)



 
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Zoomin.TV talents
Zoomin.TV is the world's largest online video publisher and a leader with today's hottest audience: Generation Z. Their production secret? Ooyala Flex.
 
Producing 400+ videos a day in 20+ languages, Zoomin.TV has a network of over 3,500 video journalists around the world. The company operates one of the largest multi-platform networks on earth, with 25,000 content creators and 3.2 billion views a month… and growing. 
 
That kind of success doesn't happen by accident. Zoomin.TV is always searching for innovative ways to develop more creative video content, produce it faster, and drive more revenue.
 
With the Ooyala Flex media logistics platform, Zoomin.TV found a powerful partner. Find out how Ooyala Flex helped the Zoomin.TV team cut its production time by roughly 70%: Download the full case study here.
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Online TV & movie piracy losses to soar to $52 billion

If your Halloween costume includes an eye-patch, cutlass, some serious swagger and the phrase, “Aye, matie,” you’ll probably be best advised to stay away from Hollywood parties where the word “pirate” this week is being connected to “$52 billion loss.”

A new report from Digital TV Research posits that revenue losses due to piracy are expected to double between 2016 and 2022 to the tune of $51.6 billion, a significant chest of gold, and that total doesn’t include sports and pay TV.

The good news? Legal revenues from OTT TV episodes and movies are increasing far more rapidly than are revenues lost to pirates.

“Piracy growth rates will decelerate as more effective government action is taken and as the benefits of legal choices become more apparent,” said Simon Murray, Principal Analyst at Digital TV Research, who also advised that piracy won’t ever be totally eradicated.

Losses for the U.S. TV and movie industries are expected to swell to $11.6 billion by 2022, up from $8.9 billion today. China ($9.8 billion), India ($3.1 billion), Brazil ($2.6 billion) and Mexico ($1.6 billion) round out the top 5 countries for losses. Overall, eight countries will record revenue losses of more than $1 billion in 2022 – double the 2016 count.

Although U.S. losses are tabbed to grow $2.6 billion (30%) over the period, China’s losses are forecast to grow more significantly, increasing $5.5 billion (131%), despite recently taking steps to combat piracy. India will fare even worse, from a percentage standpoint, as it sees losses grow $2.4 million, or 343%.

The report should be an eye opener for companies considering entering the OTT market (and who isn’t?), but Murray’s point that legitimate revenues are increasing at a far faster rate than pirate losses should be underlined and in bold print.

The future is streaming video. Dealing with piracy is an ongoing issue of streaming companies, but it’s also one that affects traditional broadcasters, too, especially in the age of 4K video cameras and high-end audio capture. To an extent, it’s simply a business expense… and, as we know, all business expenses can be controlled with the right tools.

Stay tuned.

Jim O’Neill is Principal Analyst and Strategic Media Consultant for Ooyala. You can follow him on Twitter @JimONeillMedia and on LinkedIn

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Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)

For instance, it’s become increasingly obvious virtually all content owners will create direct-to-consumer (D2C) OTT services, not as a hedge against eroding profits from traditional delivery, but as a central pillar to next-gen strategies around original content. The awareness that consumers are driving this revolution finally has become the norm.

Metadata also took top billing as more and more content companies look for ways to maximize ROI on content and for ways to automate some production functions – as with Ooyala’s Flex platform.

Augmented reality (AR) was everywhere, as the technology already is gaining traction with broadcasters. Virtual reality (VR)? Still on the horizon as it’s battling the ghost of 3-D… high costs, special gear and an uncertain future.

While last year’s IBC talked about improving user experience through better user interfaces, this year voice-activated personal assistants moved to the forefront. Yes, we’re far more likely to talk to our TV in the future than to scroll through screens of content manually.

Also on the table this year:

  • Interactive advertising;
  • Live delivery as table states;
  • The slowing down of M&A and increase in partner integrations;
  • And, of course, Big Data and how metadata is really the secret sauce for all video.

What a difference a year makes. Download the white paper to get the full scoop.

Stay tuned.

Jim O’Neill is Principal Analyst and Strategic Media Consultant for Ooyala. You can follow him on Twitter @JimONeillMedia and on LinkedIn

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Apple has added a new screen recording feature in iOS11 that makes it easy for users to record a video playing on an iOS device. This feature includes enabling recording of audio and video during playback, no matter what video player you’re using, when not using DRM encryption. 
 
While this feature has been well received by consumers for its general utility, it has created a lot of concerns and headaches for publishers.
 
So what can you do?
 
We are in communication with Apple about the issue and remedies, but unfortunately options are somewhat limited today. 
 
Currently, the only remedy that effectively blocks recording of video content is to utilize FairPlay DRM on videos that play on iOS devices. This is only applicable however with native iOS applications, as the Safari Mobile browser does not support DRM.
 
If adding DRM is not possible, here are your current options:
 
iOS Applications: While there is no way to prevent screen recording on iOS 11 native apps, there are new APIs on UIScreen for native iOS applications that can be used to detect when the screen is being captured. You can then take appropriate steps to prevent recording, whether that’s stopping playback and notifying viewers or simply logging that a recording took place.
 
Mobile Web: For playback on Safari Mobile, there does not appear to be a way to block the iOS 11 feature for recording video playback, nor is there a method for programmatically detecting that screen recording is occurring within a web page. We will continue to look for a solution here. As noted above, FairPlay DRM is not supported on Safari Mobile so there are currently no DRM options to block recording of video in the Safari Mobile environment.
 
If you’d like more information, please see our Ooyala Community post. We will keep you updated as we learn more.
 
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