The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.
HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25 million cash infusion from its main investors – SingTel, Warner Bros. and Sony Pictures.
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.
The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.
Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.
Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin Roye, Humsafar and Udaari.
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.
Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.
That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).
Despite increasing competition from over-the-top players and from satellite providers, and declining subscriber numbers, the cable industry in the European Union has continued to grow with gross cable revenues topping €22.4 billion ($23.34 billion) in 2015, a 5.7% increase year-over-year.
More than half of cable revenues in 2015 (53%) came from Internet and phone services, according to a report from IHS Markit, with Internet revenues up nearly 10% to €7.2 billion.
Five years after it launched in Mexico, Netflix is dominating the SVOD market, with a share estimated to be more than 70% of the 6.2 million households with an SVOD service at the close of Q3.
Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver.
That revenue growth is reflected in strong consumer uptake globally, as the number of SVOD homes is forecast to reach 428 million, up from 248 million at the end of this year and 177 million in 2015, according to Digital TV Research’s Global SVOD Forecasts report.
Brazilian telco Oi is partnering with Sony and HBO/MAX to offer premium content to its pay-TV and broadband subscribers.
Oi is offering Sony’s Crackle and HBO Go unbundled to Oi subscribers.
The SVOD services are being used as value added services to broadband subscribers specifically, regardless of whether or not they subscribe to Oi’s pay-TV service.
Eros Now, an over-the-top (OTT) Bollywood entertainment platform owned by Eros International, says it has topped two million paid subscribers worldwide after signing deals with a number of 4G-focused telecom players in India, including Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.
The four platforms give Eros a potential reach of 686 million subscribers, nearly 60% of India’s total mobile user base of more than 1 billion.