OVPs are out. IVPs are in.
May 10 2017 1:15 PM
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
Ooyala powers Blink Now VOD service in the Philippines
May 05 2017 2:15 PM
Ooyala is now powering Blink Now, a Philippines video-on-demand (VOD) service allowing TV and movie fanatics to watch dramas and movies on the go at anytime, and on any device. Operated by SM Lifestyle Entertainment Inc (SMLEI), the service offers consumers various ways to get access - including a monthly subscription, pay per movie or TV drama, or watch for free with ads.
New report identifies integrated video solutions to solve new era of OTT teething pains
May 04 2017 8:45 PM
Every aspect of TV is undergoing a digital transformation, and content providers are struggling to keep pace. OTT, in particular, is causing teething pains as the complexities are ever increasing, from new devices, video formats, platforms, fleeting viewing behaviors, myriad of competing services, and the like.
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
Changes in Chrome coming. Here’s why your site needs to migrate from HTTP to HTTPS soon
Mar 22 2017 11:00 AM
The migration from HTTP to HTTPS is more important than ever. While HTTPS has been around for 20 years, the industry is now shifting more quickly towards it for a more secure web environment. Chrome is pushing this further and striving to make a fully secure web a reality soon. Given Chrome was dubbed the most-used-browser, beating Internet Explorer for the first time last year.
VAST 4.0 makes viewability tracking easier: Ooyala Pulse SDKs now support 3rd party VAST 4.0 tags
Mar 17 2017 9:45 AM
We're happy to announce that as of today, Ooyala Pulse SDKs support playback for ads served via 3rd party VAST 4.0 tags.
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile depending on the region in which it’s watched.
Ooyala fuels OTT growth around the world
Feb 28 2017 9:00 AM
Ooyala’s new white paper “Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World” discusses how global customers face challenges in OTT video. We’re helping companies including Sky Sports, Viacom18 and Toca Boca through our comprehensive suite of video products and services designed to help broadcasters and media companies maximize their OTT revenue potential.
Media logistics clears the roadblocks to video production growth
Feb 21 2017 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
Building your mobile video site with Google AMP
Feb 09 2017 12:30 PM
As the consumption of content on mobile devices grows day by day, so are the expectations for the experience. Users are excited about the magnitude of content available in their hands anywhere, anytime. But they are frustrated with the speed, or lack thereof, on their device of choice. In our fast paced lives, mobile experience is not fast enough, especially when sites are loaded with rich content like video and animations.
Here’s how to avoid failing with a niche SVOD service
Jan 31 2017 1:45 PM
Ooyala’s new white paper “Why SVOD Services Fail: 5 Common Mistakes and How to Avoid Them” comes from Ooyala’s Strategic Media Consulting team. It examines the current state of SVOD services and common mistakes providers have made. Harnessing insights the team has gathered through its many global SVOD engagements, the white paper discusses what makes a service sink or swim and provides guidance on how niche SVOD providers can succeed in this highly contested space.