OOYALA

Automation brings video production nirvana
Jul 19 2017 11:45 AM
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
 
Group looking at live video on phones
Syndicate live TV to YouTube with Ooyala Live
Jun 27 2017 1:00 PM
If you already stream live video, you know that it’s a highly effective way to build and engage your audiences. By adding social syndication to the mix, you can maximize your investment and put your live video in front of even more viewers.
 
Media logistics: 6 ways to take charge of your digital broadcast future
Jun 20 2017 3:15 PM
Ooyala’s new white paper 6 Ways to Take Control of Your Digital Broadcast Future discusses how video content producers and broadcasters are learning to adjust, adapt, and thrive in the digital workflow era with help from media logistics. 
 
Q1 2017 Global Video Index: Long-form moves center stage
Q1 2017 Global Video Index: Long-form moves center stage
Jun 13 2017 11:30 AM

Consumers in APAC watched 11% more video on mobile devices than those in North America, according to Ooyala’s Q1 2017 Global Video Index, a variance that shows that there’s little homogeneity in how content is consumed globally and underlines the need for solutions that don’t follow a one-size fits all strategy.

broadcast video switcher
OVPs are out. IVPs are in.
May 10 2017 1:15 PM
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
 
Ooyala powers Blink Now VOD service in the Philippines
May 05 2017 2:15 PM
Ooyala is now powering Blink Now, a Philippines video-on-demand (VOD) service allowing TV and movie fanatics to watch dramas and movies on the go at anytime, and on any device. Operated by SM Lifestyle Entertainment Inc (SMLEI), the service offers consumers various ways to get access - including a monthly subscription, pay per movie or TV drama, or watch for free with ads.
New report identifies integrated video solutions to solve new era of OTT teething pains
May 04 2017 8:45 PM
Every aspect of TV is undergoing a digital transformation, and content providers are struggling to keep pace. OTT, in particular, is causing teething pains as the complexities are ever increasing, from new devices, video formats, platforms, fleeting viewing behaviors, myriad of competing services, and the like. 
 
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
 
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
 
Changes in Chrome coming. Here’s why your site needs to migrate from HTTP to HTTPS soon
Mar 22 2017 11:00 AM
The migration from HTTP to HTTPS is more important than ever. While HTTPS has been around for 20 years, the industry is now shifting more quickly towards it for a more secure web environment. Chrome is pushing this further and striving to make a fully secure web a reality soon. Given Chrome was dubbed the most-used-browser, beating Internet Explorer for the first time last year.
VAST 4.0 makes viewability tracking easier: Ooyala Pulse SDKs now support 3rd party VAST 4.0 tags
Mar 17 2017 9:45 AM
We're happy to announce that as of today, Ooyala Pulse SDKs support playback for ads served via 3rd party VAST 4.0 tags. 
 
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
 
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile depending on the region in which it’s watched.
 
Ooyala fuels OTT growth around the world
Feb 28 2017 9:00 AM
Ooyala’s new white paper “Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World” discusses how global customers face challenges in OTT video. We’re helping companies including Sky Sports, Viacom18 and Toca Boca through our comprehensive suite of video products and services designed to help broadcasters and media companies maximize their OTT revenue potential. 
 

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