Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.
AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.
Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its live content to go along with ABC and Fox.
Missing still is NBCUniversal, which, interestingly, is one of Hulu’s owners.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.
He wasn’t kidding.
Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Here’s another reason pay-TV operators are looking longingly at virtual MVPDs (V-MVPDs): Fully a quarter of all Americans who moved this past year no longer subscribe to a pay-TV service.
DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.
The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.
PlayStation Vue. Sling TV. Hulu. Amazon. DirecTV. Google. Maybe even an entry from Apple. All are potential players in the virtual MVPD (V-MVPD) market, a market that at least one researcher believes could top 15 million U.S. subscribers by 2020, possibly going higher as technology and consumer experiences improve.