Despite trailing in worldwide smartphone market share, iOS continues to spank Android when it comes to viewers watching online video, Ooyala’s just-released Q1 2014 Video Index reveals.
It wasn’t very long ago that “mobile video” meant carrying your portable TV out to the porch and plugging in an extension cord. There just wasn’t anything else.
Today, for an increasing share of consumers, mobile video means the ability to watch what ever online video they want, when ever they want on an increasing array of mobile phones and tables on iOS, Android and Windows operating systems.
We like movies at Ooyala. In fact, all of our meeting rooms carry names associated with an array of well-know (and some not-so-well-known) titles. With that in mind, a little pearl of wisdom from one of my favorite movie characters, Gordon Gekko (Wall Street, 1987): “The most valuable commodity I know of is information.”
Well said, Gordo.
1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.
TV is going Mobile and Global, and we have the data to prove it.
The latest Global Video Index Report is available now. Q2 data reveals that live, tablet, and connected TV viewing are all on the rise, as the lines between broadcast and broadband media continue to blur.