Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Add the Atlantic Coast Conference (ACC) to the lineup of sports college athletic conferences with their own networks. The ACC announced it signed a 20-year agreement with the sportscaster that will kick off on the linear side by August of 2019.
Back in May, Amazon hired James DeLorenzo – who previously ran digital video for Sports Illustrated – to head up its Amazon Prime Video sports initiative. Now, it’s looking for a principal content acquisition manager for the unit.
In a posting on Amazon’s website, the job description for the position with the Amazon Channels business asks:
Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.
Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.
German, Austrian and Swiss sports fans are getting a new over-the-top service from U.K.-based Perform Group that will deliver content ranging from NBA and NFL games to tennis, handball, ice-hockey and darts, with games from Bundesliga – which it just bought online rights for – likely serving as the lynchpin for the service.
It’s been a year of significant sporting events generating solid Internet TV audiences, and Thursday’s Wales vs. England soccer match, part of the Euro 2016 action, is a good example of how important live and sports are to Internet TV.
BBC Online said more than 2.3 million viewers – nearly 3X the number who watched the London Olympic Game’s 2012 tennis finals – watched on the BBC Sport website and iPlayer as England came away on top.
How valuable are sports to broadcasters? Well, Discovery Communications is continuing its full-court press on rights for much of Europe, this week announcing a new long-term partnership with ORF, the public broadcaster in Austria. The deal will ensure every event of the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games will be available for Austrian audiences across multiple screens.
Rights to live sporting events continue to inflate the price tag for content. The latest deal – for Germany’s Bundesliga soccer league – netted $5.26 billion for rights that include multiple platforms.
Bundesliga made sure no broadcaster got a monopoly on live rights for the next four seasons, divvying them up between Sky Deutschland, Discovery’s Eurosport , German public broadcasters ZDF and ARD, and online streaming platform Perform.
Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.
Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.
ESPN and Verizon have settled the 2015 breech of contract suit the sportscaster filed against Verizon after the telco moved it off the FiOS-TV service basic skinny bundle that was created in an effort to lure Millennials and other cord nevers and cutters to the operator.
Looking for more NFL games online? You’re in luck as DirecTV is offering its NFL Sunday Ticket online. There is a catch, however, and it’s a big one: You still need to be a DirecTV NFL Sunday Ticket Subscriber.
NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.