The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.
Satellite pay-TV provider Dish Network is offering NBA Team Pass to its subscribers, the first pay-TV provider in the U.S. to make the $119 single-team package available. The deal delivers any out-of-market game for any of the leagues’s 30 teams live to subs. (Dish also will continue to offer NBA League Pass, which includes up to 40 live and on-demand out-of-market games for $199.)
The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.
The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.
NHL fans were quick to dismiss FoxTrax (aka “the Glow Puck”) when it was introduced during Fox telecasts of games from 1996 to 1998. It may be time to bring it back if the NHL’s new streaming play – which targets younger viewers who are eschewing traditional television and consuming an even-increasing amount of content on smartphones – gains traction among its target audience, smartphone wielding Millennial males.
After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.
The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.
A couple of buffers, a bit of delay (maybe 30 seconds?), but Twitter’s stream from its inaugural NFL Thursday Night Football game played better than the Buffalo Bills, who lost – for the record -- to the New York Jets, 37-31.
Picture quality on an iPad, connected TV (via Apple TV) and on my phone was solid, even when playing at the same time. And, surprise, there were no hoops to jump through to watch the game, no pay-TV authorization, no logging in, nada.
Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.
The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills
Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.
For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.
With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.
Executing on a promise to have the first 8K Olympics in Tokyo’s 2020 Games, Japanese public broadcaster NHK is test broadcasting 8K ultra high-definition content from the Rio de Janeiro via satellite.
NHK started the tests Monday and is planning to broadcast music and arts shows, as well as most of this week’s schedule – including the opening ceremonies along with swimming and track and field – from Rio in 4K and 8K. Also on tap are 8K highlights from the London Olympics.