This year’s Super Bowl will be streamed online for the first time ever.
We caught this interesting infographic over at Forbes this week that shows how the American Idol premiere made social TV history by posting a record-setting 518,000 comments (beating out the previous record holder Jersey Shore).
To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings.
In many ways, TV has always been social: people have long gathered around the water cooler to discuss the latest episodes and plot twists. But translating that social experience to the online world is no easy feat. In addition to building followings on various social networks, many companies are investing to create social TV apps and compelling companion-screen experiences. Yet even after all this effort, it's unclear whether high levels of online buzz are correlated to high TV ratings.
Lights. Camera. Action.
Big Hollywood sets aren't only for the silver and small screens anymore. They’re increasingly used for high-quality original online content, sometimes starring household names. As brands get involved in the production of Web series, they're playing a much larger role than the corporate-sponsor title suggests, even approving scripts and sitting on the director's chair in exchange for picking up the tab.
With the click of a button, Internet users can share everything from the day’s most pressing news to the day’s cutest cat video.