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Social TV
Ferris Bueller's Super Sweet Commercial and Social Big Game Ads
Feb 02 2012 8:00 AM

This year’s Super Bowl will be streamed online for the first time ever.

Social TV
Watching the State of the Union Address Online
Jan 24 2012 8:00 AM

Tonight's State of the Union address will give President Barack Obama a platform to address both houses of Congress, a prime time TV audience and — yes — online viewers.

Social TV
American Idol Smashes Social TV Records - INFOGRAPHIC
Jan 20 2012 8:00 AM

We caught this interesting infographic over at Forbes this week that shows how the American Idol premiere made social TV history by posting a record-setting 518,000 comments (beating out the previous record holder Jersey Shore).

Online Video, Social TV
The Top 5 Online Video Trends of 2011
Dec 27 2011 8:00 AM

Consumption of online video continues to grow at an incredible pace, with more content streamed to more connected screens than ever before.

Social TV
What Effect on TV Ratings? Why Social Media Doesn’t Tell the Whole Story
Nov 29 2011 8:00 AM

To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings.

Social TV
Is Online Buzz a Good Predictor of TV Ratings?
Nov 22 2011 8:00 AM

In many ways, TV has always been social: people have long gathered around the water cooler to discuss the latest episodes and plot twists. But translating that social experience to the online world is no easy feat. In addition to building followings on various social networks, many companies are investing to create social TV apps and compelling companion-screen experiences. Yet even after all this effort, it's unclear whether high levels of online buzz are correlated to high TV ratings.

Online Video, Social TV
Branded Online Web Series Explore New Frontier
Nov 18 2011 8:00 AM

Lights. Camera. Action.

Big Hollywood sets aren't only for the silver and small screens anymore. They’re increasingly used for high-quality original online content, sometimes starring household names. As brands get involved in the production of Web series, they're playing a much larger role than the corporate-sponsor title suggests, even approving scripts and sitting on the director's chair in exchange for picking up the tab.

Social TV
Social Media & The Second Screen
Nov 11 2011 8:00 AM

The start of football season. The Royal Wedding. An over-hyped natural disaster. These are all events that prompt people to gather around the water cooler, sharing their favorite moments from the previous night's programming.

Social TV
More Time Than Ever Spent on Facebook, Watching TV & Video
Nov 10 2011 8:00 AM

With the click of a button, Internet users can share everything from the day’s most pressing news to the day’s cutest cat video.

Social TV
The Coming Age of the Social Couch Potato
Sep 19 2011 9:00 AM

When Beyonce announced her pregnancy at the 2011 MTV Video Music Awards, her unborn child stole the limelight, setting off a frenzy with a record 8,868 tweets per second that evening.

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