Search and Recommendation
Two questions I’m often asked are, “What separates Ooyala from other online video platforms?” and “Where are Ooyala and the online video industry headed?” The answer to both is this: the future of media is personal.
The Consumer Electronics Show has an energy and scale different from other events I’ve experienced. Well, except for Burning Man, but that’s another blog post. It’s two parts trade show, two parts party, one part marathon, and one part vision quest.
On Monday, Aaron Levie of Box tackled a topic via TechCrunch that has been front of mind at Ooyala for quite some time: the disconnect between Hollywood studios, broadcasters and networks, and technology companies in Silicon Valley. There seems to be a misunderstanding about what we do up here in the Valley and whether it helps or hurts the Southland.
While speaking at IGNITION 2011 just ahead of the holiday season, Mark Cuban offered some interesting thoughts on the future of TV. His main thesis? Television, as we know it, will never be replaced by online video. Or, as Mr. Cuban put it, “the future of TV is... TV.”
Traditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of online video means rethinking how we consume and interact with media. Interactive TV creates a two-way relationship that goes beyond the remote, drastically altering the linear TV experience.
As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars.