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Search and Recommendation, Leadership
Ooyala Discovery Boosts Video Consumption As Much As 47%
Jan 28 2013 8:00 AM

Two questions I’m often asked are, “What separates Ooyala from other online video platforms?” and “Where are Ooyala and the online video industry headed?” The answer to both is this: the future of media is personal.

Search and Recommendation, Leadership, Online Video
Leaving Las Vegas: Looking Back at CES
Jan 15 2013 8:00 AM

The Consumer Electronics Show has an energy and scale different from other events I’ve experienced. Well, except for Burning Man, but that’s another blog post. It’s two parts trade show, two parts party, one part marathon, and one part vision quest.

Search and Recommendation, Partners
Future of TV: Personalization is Key
Mar 26 2012 9:00 AM

The following is a guest post from Carl Kirchhoff, VP of BD at real-time predictive analytics service provider Sidebar. Follow him on Twitter @CarlKir.

Personalized media platforms will maintain the primacy of Television as the most impactful and entertaining medium.   

Search and Recommendation
In a Sea of Web Video Content, Let Your Mood Dictate What to Watch
Mar 02 2012 8:00 AM
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series. Read the first here.
 
Search and Recommendation
More Tech for Tinseltown
Jan 27 2012 8:00 AM

On Monday, Aaron Levie of Box tackled a topic via TechCrunch that has been front of mind at Ooyala for quite some time: the disconnect between Hollywood studios, broadcasters and networks, and technology companies in Silicon Valley. There seems to be a misunderstanding about what we do up here in the Valley and whether it helps or hurts the Southland.

Search and Recommendation, Online Video
What Mark Cuban Won't Admit: Online Video Will Make TV Even Better
Jan 05 2012 8:00 AM

While speaking at IGNITION 2011 just ahead of the holiday season, Mark Cuban offered some interesting thoughts on the future of TV. His main thesis? Television, as we know it, will never be replaced by online video. Or, as Mr. Cuban put it, “the future of TV is... TV.”  

Search and Recommendation
With Xbox Update, Microsoft Looks to the Future of Interactive TV
Dec 21 2011 8:00 AM

Traditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of online video means rethinking how we consume and interact with media. Interactive TV creates a two-way relationship that goes beyond the remote, drastically altering the linear TV experience.

Monetization, Search and Recommendation
Online Video Ads More Effective When Viewers Are in Control
Dec 06 2011 8:00 AM

As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars.

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