Video traffic continues to grow on the Internet, forecast to make up 79% of all traffic by 2020, dwarfing the traffic from the plethora of devices that make up the Internet of Things.
Cisco forecasts global IP traffic to nearly triple over the next five years as more than one billion new Internet users drive growth at a CAGR of 22%.
Nearly a third of U.S. households now use an SVOD service, with gender and age becoming less defining as a broader range of consumers opt for online services.
A new report from Midia Research posits that subscriber penetration is increasing across all age groups and points out that 51% of SVOD subscribers are male, compared to the estimated 70% who subscribe to music services.
Subscription video on demand (SVOD) will make up the lion’s share of OTT video revenue in Latin America through 2021, as overall video revenues for the region exceed $3.59 billion, more than triple the $1.15 billion in revenue the industry generated in the region in 2015.
A new report from Digital TV Research said SVOD will reach 58% of that total, some $2.09 billion by 2021, up from about $1 million in 2010 and $669 million last year.
The Middle East and North Africa region saw strong pay-TV growth during 2015, with forecasters saying that MENA pay-TV subscriptions could see a compound annual growth rate of 6% through 2020. Online video growth, meanwhile, may be hampered in some countries by government regulators access to broadband and content.
While Millennials may be the biggest users of Netflix, a new study shows the streamer also is the most popular source of TV shows for Gen Edge, Gen X and Baby Boomers.
The poll, from E-Poll Market Research, showed that among those exposed to streaming video, one-third said Netflix was their go-to choice for TV programming, with linear TV second 16%) and DVR third (15%). Hulu’s paid service was the first choice for 7% of all respondents with Amazon Prime earning 3%.
Ownership of streaming media players continues to grow in the United States, with more than 36% of all broadband households owning at least one of the devices, new research says, up 9% from a year ago. And, according to a Parks Associates’ report, the top dog in the market is Roku.
Over-the-top TV and video revenues will more than triple by 2021 for 17 countries in the Asia Pacific region, a new study says, reaching more than $18.4 billion, up from $5.7 billion in 2015, with China becoming the market leader in the region.
Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 -- to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad blocker industry and the increased adoption of ad blockers by Millennials.
Juniper Research, in its Worldwide Digital Advertising: 2016-2020 report, said ad blockers are becoming more sophisticated and difficult to overcome as they pour more money into development.
In 2015, the average online video viewer watched video on 3.1 devices, up 29% from 2013 and, according to a report from Hub Research, they chose to watch subscription video on demand (SVOD) most often.
Subscription video-on-demand revenues in the Middle East and Africa region are forecast to reach $1.24 billion in 2021, a 10X increase of the $124 million they generated in 2015.
A new report from Digital TV Research -- Middle East & Africa OTT TV and Video Forecasts – said total OTT TV and video revenues will reach $1.8 billion in 2021; up from only $13 million recorded in 2010 and $277 million in 2015.
Globally, mobile devices have become the backbone of developing nations where deployment of fixed broadband infrastructures have trailed because of geographic or financial restrictions; it’s not unusual for mobile Internet connections to make up the bulk of broadband connections, and not just among Millennials.
Remember when streaming services like Netflix and Amazon Prime Instant Video were seen as supplemental to the pay-TV experience? No more.
A new study says streamers are now more likely than ever to downgrade their pay-TV service in the next six months.