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UK’s Young Millennials eschew TVs for laptops and PCs; still love TV content
EMEA, Millennials, Research
UK’s Young Millennials eschew TVs for laptops and PCs; still love TV content
Jul 29 2016 8:15 AM

Young Millennials (18-24 years old) in the United Kingdom spend the majority of their time watching TV content on PCs and laptops and not on televisions, according to a new report.

The report, GfK’s ViewScape study, showed that the group on average spends 41% of its total video viewing time on computers with TV accounting for 35%.

Adoption of SVOD among US consumers continues to grow
SVOD, Pay TV, Research
Adoption of SVOD among US consumers continues to grow
Jul 20 2016 8:00 AM

A pair of reports this week point to SVOD becoming more central in American’s video viewing, as more than half of U.S. households now have at least one subscription video service.

Leichtman Research Group Wednesday said 59% of HHs subscribe to Netflix, Amazon or Hulu, an increase of more than 25% since 2014. LRG also found that nearly half (47%) subscribe to two or more services.

Global OTT video revenues to more than double to $64.8B by 2021
SVOD, AVOD, Research
Global OTT video revenues to more than double to $64.8B by 2021
Jul 19 2016 5:30 AM

Expansion in both mature and emerging OTT markets around the world is expected to add more than $35.4 billion in new revenue by 2021, bringing the market to $64.78 billion, up 120% from $29.4 billion in 2015.

OTA usage growing as more US households turn away from traditional TV
Cord Cutting, Research, Broadcaster
OTA usage growing as more US households turn away from traditional TV
Jul 13 2016 1:15 PM

The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all, an increase from 4% a year ago.

SVOD penetration catches DVR in US households
Research, SVOD
SVOD penetration catches DVR in US households
Jun 28 2016 3:45 PM

The DVR, which was celebrated in U.S. pay-TV households for making it possible for viewers to throw away the “TV appointment book,” is slowly becoming an also-ran as more Americans adopt SVOD services.

A new study from Nielsen said 50% of U.S. households now subscribe to at least one SVOD service, like Netflix, Amazon or Hulu.

APAC, Ad Technology, Research
PwC says programmatic is helping to spur Japan’s media market
Jun 27 2016 11:00 AM

PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Japan’s media market to $170 billion by 2020, from its current $154 billion.

Research, SVOD, Millennials
Report: Content availability driving SVOD adoption, cord cutting
Jun 23 2016 7:45 AM

Availability of premium content online and a wider range of OTT options, not price, are accelerating cord cutting among American consumers, a new report posits.

And, according to Limelight’s latest State of Online Video report, 69% of consumers now subscribe to at least one OTT service, up 10% from a year ago. A whopping 80% of Millennials have at least one SVOD service and report watching at least seven hours of online video each week.

Online Video Advertising, Mobile, Research
Mobile, wearables to lead global ad spend forecast at $285B by 2020
Jun 20 2016 8:00 AM

Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.

EMEA, Research, SVOD
27% of consumers take at least one SVOD services in UK
Jun 17 2016 9:15 AM

More than a quarter (27%) of the United Kingdom’s population now subscribe to at least one video on demand service (SVOD), and consumers overall are spending more of streaming media services than on subscriptions to newspapers and magazine.

A new report from relationship business management company Zuora, usinfg data from a YouGov survey, found that 24% (about 12.4 million) consumers subscribe to Netflix, 14% (7.2 million) to Sky Go and 13% (6.7 million) to Amazon Prime.

Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Video Index, Research, Ooyala News
Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Jun 16 2016 1:45 PM

A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.

The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.

Forecast has AVOD revenues outpacing SVOD in North America by 2021
Research, SVOD, AVOD
Forecast has AVOD revenues outpacing SVOD in North America by 2021
Jun 08 2016 11:15 AM

U.S. and Canadian revenues for OTT services are forecast to increase some 58% to $24.39 billion in 2021, up from $15.39 billion in 2015, as the region’s subscriber numbers approach 110 million. The forecast, from Digital TV Research, say U.S. revenues will top $24.3 billion and Canada will exceed $1.4 billion.

Smartphones, tablets see large gains in Oz OTT viewing as TV declines
APAC, Mobile, Research
Smartphones, tablets see large gains in Oz OTT viewing as TV declines
Jun 08 2016 6:30 AM

While traditional TV viewing remains the most popular way to consume video content in Australia, cracks are beginning to widen as more consumers watch over-the-top video on connected TVs, computers, tablets and smartphones.

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