Young Millennials (18-24 years old) in the United Kingdom spend the majority of their time watching TV content on PCs and laptops and not on televisions, according to a new report.
The report, GfK’s ViewScape study, showed that the group on average spends 41% of its total video viewing time on computers with TV accounting for 35%.
A pair of reports this week point to SVOD becoming more central in American’s video viewing, as more than half of U.S. households now have at least one subscription video service.
Leichtman Research Group Wednesday said 59% of HHs subscribe to Netflix, Amazon or Hulu, an increase of more than 25% since 2014. LRG also found that nearly half (47%) subscribe to two or more services.
Expansion in both mature and emerging OTT markets around the world is expected to add more than $35.4 billion in new revenue by 2021, bringing the market to $64.78 billion, up 120% from $29.4 billion in 2015.
The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all, an increase from 4% a year ago.
The DVR, which was celebrated in U.S. pay-TV households for making it possible for viewers to throw away the “TV appointment book,” is slowly becoming an also-ran as more Americans adopt SVOD services.
A new study from Nielsen said 50% of U.S. households now subscribe to at least one SVOD service, like Netflix, Amazon or Hulu.
PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Japan’s media market to $170 billion by 2020, from its current $154 billion.
Availability of premium content online and a wider range of OTT options, not price, are accelerating cord cutting among American consumers, a new report posits.
And, according to Limelight’s latest State of Online Video report, 69% of consumers now subscribe to at least one OTT service, up 10% from a year ago. A whopping 80% of Millennials have at least one SVOD service and report watching at least seven hours of online video each week.
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.
More than a quarter (27%) of the United Kingdom’s population now subscribe to at least one video on demand service (SVOD), and consumers overall are spending more of streaming media services than on subscriptions to newspapers and magazine.
A new report from relationship business management company Zuora, usinfg data from a YouGov survey, found that 24% (about 12.4 million) consumers subscribe to Netflix, 14% (7.2 million) to Sky Go and 13% (6.7 million) to Amazon Prime.
A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.
The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.
U.S. and Canadian revenues for OTT services are forecast to increase some 58% to $24.39 billion in 2021, up from $15.39 billion in 2015, as the region’s subscriber numbers approach 110 million. The forecast, from Digital TV Research, say U.S. revenues will top $24.3 billion and Canada will exceed $1.4 billion.
While traditional TV viewing remains the most popular way to consume video content in Australia, cracks are beginning to widen as more consumers watch over-the-top video on connected TVs, computers, tablets and smartphones.